Session Details
How UW-Milwaukee redesigned for the LAST time
#MCS2 Marketing, Content, and Social Strategy Track
102 A & B, Frontier Airlines Center
Monday,
9:30
–
10:15
AM
Strategy, process, evaluation and a commitment to risk-taking allow us to stay innovative, relevant and evolve our web presence gradually. As design lead, John Mills will share the highlights from UW-Milwaukee's recent redesign and "get down to brass tacks" with the design, technology and theories holding it all together, including storybook landing pages, writing for the web, practical web analytics, microsites, video, social, mini-apps and more.
Presenter
John Mills
Digital Designer, University of Wisconsin-Milwaukee
John Mills is a digital designer with nearly a decade of experience working in higher ed at UW-Milwaukee, specializing in all aspects of the digital user experience including interfaces, behavior, design, development, marketing and more.