October 7-10, 2012, in Milwaukee, Wisconsin

Session Details

Flash Mob, Schmash Mob: Building a CONSISTENT and Effective Web Video Strategy

#PST7 Poster Sessions Track

First floor foyer, Frontier Airlines Center


So you aren't Harvard. You don't get celebrities like Conan O'Brian to speak at your commencement and then get to post the video to YouTube. How do you get your videos viewed? We've spent the last two years honing our video marketing skills and strategies and would like to share what we've learned. We will cover the basics of video production and planning, and help identify key areas for marketing your Oscar-worthy work. More importantly, we'll discuss why video marketing is so important for the higher ed market and how to harness its story-telling power. With a healthy dose of sass thrown in for good measure.


Melissa Schultz
Director of Web Communication, The College of Wooster

Melissa Young Schultz is the director of web communication at The College of Wooster in Wooster, Ohio. Young Schultz's job includes overseeing all digital marketing for the college including Wooster's main web presence, wooster.edu, as well as all marketing/enrollment based social media and email marketing efforts. She's been with the college since 2008. Prior to that, she spent 7 years marketing beef. She spends most of her free time baking and is a certified professional chocolatier. True story.

Alex Winkfield
Videographer, The College of Wooster

Alex Winkfield is the Videographer for The College of Wooster in Wooster, Ohio. He was brought on board to develop and produce video content for the school's home page and YouTube page. Before that he was a video intern for the Columbus Blue Jackets, an NHL team you have probably never heard of because they are bad at hockey. In his free time he is a hack cyclist, he also owns a Golden Retriever and, most importantly, has an extremely attractive wife.