October 7-10, 2012, in Milwaukee, Wisconsin

Session Details

Girls Gone WWW, Kitten Power and More: The Power of Professional Community

#PST8 Poster Sessions Track

First floor foyer, Frontier Airlines Center


In the Summer of 2011, a group of women working in the web banded together to form girlsgonewww. What started as a group of women traveling to conferences, sharing experiences and their love of shoes, and learning about themselves and higher education, became a band of sisters. These sisters have provided an amazing support system to one another over the past year. This poster session will display the power of chapter 1 of the Book of Kitten, which says, "Choose your friends wisely and support them unconditionally. Do not compete, and do not be gruff or angry. Learn from them, for they are the key to happiness and fulfillment." So sayeth the Kitten.


Georgy Cohen
Principal, Crosstown Digital Communications

Georgy Cohen is principal at Crosstown Digital Communications, a firm committed to helping educational institutions more effectively tell their stories online. Previously, she was manager of web content and strategy at Tufts University, where she oversaw a range of content initiatives involving the university website, online news, social media and multimedia. Cohen is also co-founder of Meet Content, a blog and resource that aims to empower higher education to create and sustain web content that works. She is a frequent speaker, writer and consultant on topics relating to web content and digital communications, in higher education as well as other fields. Her background is in journalism, including a three-year stint working in the fast-paced online newsroom of The Boston Globe.

Robin Smail
Renegade Element, Firebrand Tribe

What is there to say about Robin2go? She is loud. She is a chewy center of enthusiasm, wrapped in a shiny candy coating of laughter. She has an uncanny ability to build community around her just by walking into a room. She's notorious in the higher ed community, as inescapable as her brilliantly red hair, always favors authenticity over political correctness, and can tie any lesson to a Firefly/Serenity quote. Her career highlights include having a job that pays her to play with technology and people, and that, for some unknown reason, people invite her to speak at conferences on user experience, community engagement, organizational outreach, and knitting. Also, she can kill you with her brain.

Colleen Brennan-Barry
Assistant Director, College & Community Relations, Monroe Community College

Colleen Brennan-Barry has worked in higher education communications and Web for 10 years and is currently Assistant Director of College & Community Relations (Web Communications) for Monroe Community College in Rochester, N.Y., as well as marketing & attendee relations manager for the 2012 HighEdWeb annual conference and a member of the Higher Education Web Professionals Association board of directors. In her spare time, she gardens, travels, spends quality time in her hammock, and is a proud member of the awesome Roc City Roller Derby.

Mallory Wood
Marketing Manager, mStoner

Mallory Wood joined the mStoner team in August 2011 as marketing manager and is responsible for marketing and business development activities. She works with clients to develop social media strategies and manages EDUniverse.org.  Wood's background includes marketing and communications; admissions and enrollment; and event management. Prior to mStoner, Wood worked at Saint Michael’s College as an assistant director of marketing and the college’s social media strategist. In this role, she developed and executed a social media strategy for St. Mike’s; provided training for social media users on campus; created and managed content for various social networks; managed the online ambassador program; and produced web video. Mallory has presented at HighEdWeb, Penn State Web Conference, NEACAC, SUNYCUAD and other conferences; she has been a frequent guest and a guest-host on HigherEdLive.

Tonya Smith
Director of Communications, UALR Bowen School of Law

Tonya Oaks Smith (@marleysmom) has spent most of her adult life smoothing frayed edges, herding wet and hungry cats, breaking down silos, and perfecting the #facepalm – all while dancing backwards and in heels with a big smile on her face. A former reporter who sold her soul and then redeemed it by moving to communication for a public university, She is a fan of the words "y'all" and "malheureusement" - not necessarily in that order, and prefers the em dash to commas. She’s currently the director of communications for the UALR William H. Bowen School of Law. In this role, she manages the communications, marketing, and public relations strategies of the law school in accordance with its mission, objectives, directives, and policies. In 2010, she completed her master's degree in applied communication studies. 

Shelley Keith
Manager of Web Communications & Marketing, Southern Arkansas University

Susan Ragland
Tarrant County College, Manager of Web Communications

As Manager of Web Communications at Tarrant County College Susan Ragland works with a team of editors, assistants, programmer, developer and technologist who produce the college’s public website, employee intranet. In addition to managing the college’s social media presence, she develops and provides mandatory training for all website contributor. She is excited to serve her second year as co-chair of the Management and Professional Development track for the national HighEdWeb Conference. Ragland loves math, physics, kittens, rainbows, Dr. Pepper, higher ed and the interwebs.