October 7-10, 2012, in Milwaukee, Wisconsin

Session Details

Journalist turned Web Professional: How to Write (and Edit!) Stuff People May Actually Read

#PST15 Poster Sessions Track

First floor foyer, Frontier Airlines Center


Don’t let your web users be distracted by poor grammar, unnecessary words, and undecipherable content. Explore useful tips and tricks that help you in your day-to-day workweek including:  a (fun, seriously!) brush-up on grammar - laminated cheat sheets included; discussion of style usage -AP, Chicago, or something all your own? How to use, enforce and be consistent;  writing/editing for the “F-shaped” pattern (here’s looking at you, Jakob Nielsen) to improve web content and then also structuring more in-depth content to get your users what they need. Watch your analytics improve!


Amber Balash
Content Manager for Publications & Web, Malone University

Amber Balash is the content manager for publications & web at Malone University where she is editor of Malone Magazine and is responsible for developing, editing, adapting, and coordinating content for the website. She has worked as a reporter for The Repository (Canton, Ohio), The Independent (Massillon, Ohio) and has done freelance writing for a number of other organizations. She has been at Malone since 2001.