October 7-10, 2012, in Milwaukee, Wisconsin

Session Details

It's Social Stupid! Why Talking Back to Your Students is Ok (Essential).

#PST14 Poster Sessions Track

First floor foyer, Frontier Airlines Center


Sometimes the best way to market your college or university is to offer better customer service to your students than your competition. How can you do this? By listening and talking back! Many of us use social media to share information, but we don’t invite a dialogue. Did you know that you can increase your enrollment and retention rates by simply taking part in the ongoing conversation? 

By answering questions and taking the time to help students succeed, colleges and universities can highlight customer service as a focal point and encourage social retention at the same time. When students feel as though someone is listening and is there to help them, they are more likely to engage, enroll and stick around.

This session will explore simple ways that you can reach out to your students using tools that the students themselves are using and without hiring additional personnel to maintain the conversation. We will explore traditional Facebook Pages and Groups vs. custom social networks and explore the benefits of doing it yourself and of forging partnerships with vendors to provide custom services.


Corie Martin
Manager, Creative Web Services, Western Kentucky University

Corie Martin joined Western Kentucky University in 2008 and serves as the Manager of Creative Web Services for the WKU Division of Public Affairs. Her office oversees all top-level web content as well as WKU’s social media presences and award-winning interactive media programs. In 2010, Martin worked with WKU IT to lead the campus-wide WKU.edu website redesign and CMS conversion effort. She has forged partnerships with OmniUpdate, nuCloud, Foursquare on Campus, Inigral, Google Street View and has published articles in LINK: The Journal of Higher Education Web Professionals. Martin specializes in the use of social and interactive media in collegiate recruitment and retention. She has presented at regional and national conferences including the 2011 Higher Ed Web Conference, ACCED-I Regional Summit, NCCSS, KACRAO, and the 2012 OmniUpdate User’s Conference. She is currently pursuing a doctorate in Postsecondary Educational Leadership.