October 7-10, 2012, in Milwaukee, Wisconsin

Session Details

Putting on the Blue and Gold War Paint

#PST23 Poster Sessions Track

First floor foyer, Frontier Airlines Center


Find out how to make your own campus events hugely popular and successful. Dynamic, hugely engaging and highly successful, Cal Day 2012 is UC Berkeley's jewel-in-the-crown event. On Cal Day, over 30,000 people explore and enjoy the delights of our glorious campus and amazing departments. But behind it all, there is a lot at stake for admissions yield. This session will take you through every stage of this mammoth task - from strategy sessions, to operational planning, to an integrated multimedia campaign.


Ram Kapoor
Exec. Director, Marketing and Digital Comms, University of California, Berkeley

Ram Kapoor is an internationally-awarded advertising creative director currently reincarnated as head of marketing and digital communications at UC Berkeley.