October 7-10, 2012, in Milwaukee, Wisconsin

Session Details

Going Responsive: How Our Website Leapfrogged a Full-Scale Redesign

#PST9 Poster Sessions Track

First floor foyer, Frontier Airlines Center


This poster tells the story of a school's website headed for the junkheap that was affordably and speedily revived to become state-of-the-art. We're all seeing the number of mobile users on our websites race upwards, but launching a website redesign with a mobile component seems not only too expensive and too daunting — but also too slow! As a small graduate school, Erikson Institute in Chicago was struggling with this very dilemma. In fact, the school couldn't even address its mounting usability issues thanks to a quickly-outdated (and expensive) website platform which was routinely crashing. Erikson wasn't looking for a complete website redesign, even if it could have afforded it. The school needed a quick solution to its website's stability and usability issues. So why not handle both problems with one solution? That solution was a modern website platform (WordPress) with a responsive front-end design. Perhaps Erikson's story will inspire your school to save its website from the junkheap before it's too late.


J. Gordon Wright
Director of New Media, Erikson Institute

Gordon Wright combines his 15+ years building websites and his varied roles in higher education to bring a practical and strategic approach to improving online efforts in higher ed. After years as webmaster for the MacArthur Foundation and a major division of the American Bar Association, he returned to the higher ed sector, tapping his long experience at schools such as MIT and London School of Economics to address the specific concerns universities face as they adapt their print-based marketing methods to the online sphere.