October 7-10, 2012, in Milwaukee, Wisconsin

Session Details

Tumblr U: Using Tumblr as an Institute of Higher Learning

#PST36 Poster Sessions Track

First floor foyer, Frontier Airlines Center


Tumblr is a popular micro-blogging platform that, when embraced by an individual, quickly becomes part of that person's life and a way to share intimate feelings and experiences. As an institution of higher education, listening to, and participating in, conversations on Tumblr is essential for a well-rounded social media plan. But how does a "official' Tumblr blog fit into this highly irreverent and personal community? This presentation examines concerns about reblogging private Tumblr content, creating original content designed for this platform and using Tumblr as a recruitment tool.


Andrew Cassel
Multimedia Coordinator, University of Alaska Fairbanks

Andrew Cassel has spent the past two years developing and implementing the University of Alaska Fairbanks social media plan. He has also led development workshops with different departments on campus to help other improve their social media presence, and has been in charge of all multimedia content at UAF since the spring of 2011. Before coming to UAF, Cassel worked as a reporter and anchor for local television news agencies.