October 7-10, 2012, in Milwaukee, Wisconsin

Schedule

Sunday, October 7

11:00
AM –
6:00
PM
Registration (First floor foyer, Frontier Airlines Center)
d03885fa-06f6-448e-9cd2-698400567627@2012.highedweb.org 20121007T11000020121007T180000
12:00
1:00
PM
Lunch (for Workshop Attendees & Presenters) (Crystal Ballroom, Hilton fifth floor)
0243fda9-f8cb-442b-9f4c-9a3efad7fdc6@2012.highedweb.org 20121007T12000020121007T130000
1:00
4:30
PM
Workshops
A Nuts-and-Bolts Introduction to Client-side Interactivity with jQuery and AJAX
A Nuts-and-Bolts Introduction to Client-side Interactivity with jQuery and AJAX (WRK1)Today's website consumers demand a tremendous amount of flexibility, responsiveness and interactivity from the websites they visit. People have become used to Web applications like Facebook, Gmail and Twitter which make heavy use of Web browser client-side programming in JavaScript and interaction with Web services using the AJAX programming model. This workshop will teach you the basics of Web browser client-side programming using Web standards. We'll take a quick tour of HTTP, DOM, Javascript, XML and JSON, then jump in with hands-on exercises using the jQuery Javascript library, building up an interactive website utilizing AJAX Web services. This year's session will closely resemble 2011's successful model, with different exercises. You should come prepared with a laptop, your favorite text editor and the latest version of the Firefox Web browser. Before the conference we'll also provide a list of Firefox extensions you'll need to install. A familiarity with JavaScript, DOM, HTML, CSS and some client-side programming is necessary for this session.102 A & B, Frontier Airlines Center20121007T13000020121007T163000Jason Woodward (RecoVend, Inc.)
Developing and Maintaining Web Content: An Idea Generating Workshop
Developing and Maintaining Web Content: An Idea Generating Workshop (WRK2)This popular HighEdWeb workshop is a great way to start off the conference! Using some of the cornerstone topics in communications and public relations, this workshop examines the development of good Web content. The second half of the workshop looks at research techniques available for developing and assessing websites.103 C, Frontier Airlines Center20121007T13000020121007T163000Douglas Tschopp (Augustana College)
Digital Storytelling Workshop
Digital Storytelling Workshop (WRK3)Storytelling should serve as the framework for marketing and communications. In this workshop, you'll learn how great video storytelling includes a beginning, middle and end; strong images; clean sound; conflict; emotion and strong characters that tie into your university messaging and goals. You'll learn how to choose the right stories that will build credibility within your institution; discuss various documentary and promotional video shooting and editing styles; learn what kinds of video equipment and software fit within your budget and communication needs; get hands-on experience with video equipment and editing software; learn how to improve your videography, sound, lighting and interviewing techniques by watching specific examples; and outline how your videos interact with social media and your institutional websites. You can also submit your own videos prior to the start of the workshop to receive onsite critique and problem solving.102 D & E, Frontier Airlines Center20121007T13000020121007T163000Jeffrey Pohorski (University of Wisconsin-Whitewater)
Inbound Marketing Workshop: From Content Ideation and Social Media to SEO and Analytics
Inbound Marketing Workshop: From Content Ideation and Social Media to SEO and Analytics (WRK4)In the ever-changing world of marketing and communications, it is increasingly important to be agile in testing new media, setting key performance indicators, and evaluating your results. We will explain why this is so important and how you can ensure that your inbound strategy takes advantage of the flexibility that agile marketing techniques can afford your institution.  We will start and end this workshop with an interactive discussion of inbound marketing strategies, and provide instructive presentations on the use of individual components of inbound marketing, including goal setting and measurement; content ideation and creation techniques; search engine optimization; the use of social media and how to incorporate analytics into your strategy. Beginners can expect to leave the workshop with a solid understanding of how these pieces fit together and how universities can leverage them to improve student application rates, enrollment rates, alumni engagement, student communications and donor conversions. 102 C, Frontier Airlines Center20121007T13000020121007T163000Caitlin vonHedemann (Hannon Hill)
Introduction to Ruby on Rails
Introduction to Ruby on Rails (WRK5)The Ruby on Rails framework can increase your productivity and happiness. It's right there on the official Rails website so it has to be true, right? In the Office of Geriatrics and Gerontology at The Ohio State University, we have leveraged the principles of high productivity and programmer happiness that Ruby on Rails promises to deliver quality distance education websites. The goal of this workshop is to expose you to the key concepts of the Ruby programming language and the Rails framework that make this possible. This workshop will be split into four parts: 1. Setup a Ruby on Rails Development Environment 2. Basics of the Ruby language constructs 3. RubyGems: reusable Ruby building blocks 4. Basics of Ruby on Rails framework.  We will work towards developing a very basic CMS so that, by the conclusion of this workshop, you'll have a solid understanding of Ruby on Rails.103 D, Frontier Airlines Center20121007T13000020121007T163000Paul Cook (The Ohio State University Office of Geriatrics)
The WordPress University
The WordPress University (WRK6)Is WordPress the right CMS for your department, or even your whole institution? How do you sell your colleagues on WordPress? What kinds of sites can you build with WordPress? We will discuss how WordPress's theme system is uniquely suited for campus-wide branding initiatives, and how you can create a single theme that allows your users to customize their own sites to the extent you allow. We'll do a quick walkthrough of installation process and the administration features, including some issues specific to campus networks. We'll talk about how to navigate the vast plug-in ecosystem, and how non-developers can evaluate plugins and themes.103 A & B, Frontier Airlines Center20121007T13000020121007T163000Stephanie Leary (self-employed)
5:00
6:00
PM
Conference Welcome and Orientation Session (Crystal Ballroom, Hilton fifth floor)
3eb43f69-cb62-4ff0-bc33-093f85fc78ef@2012.highedweb.org 20121007T17000020121007T180000
6:15
9:00
PM
Welcome Reception, sponsored by Hannon Hill (SPiN Milwaukee, 233 E. Chicago St., Milwaukee)
94e333f3-227f-4b45-86da-5898eeab713e@2012.highedweb.org Welcome Reception, sponsored by Hannon HillNothing says “Welcome to HighEdWeb 12” better than an evening at the local ping pong social club! Join us Sunday night at SPiN Milwaukee for our Welcome Reception: games, music, food, drinks & time to network with #heweb friends, new & old.20121007T18150020121007T210000

Monday, October 8

Applications, Integration and Mobile Management and Professional Development Marketing, Content, and Social Strategy Technical: Propeller Hats Required Usability, Accessibility and Design Corporate
7:30
8:30
AM
Breakfast, sponsored by Hannon Hill (Crystal Ballroom, Hilton fifth floor)
5d0cde79-3632-4866-b2d9-9edb4e3f1eb6@2012.highedweb.org 20121008T07300020121008T083000
7:30
AM –
3:00
PM
Conference Check–In and Information (First floor foyer, Frontier Airlines Center)
3b151860-aa0d-49e3-8b52-cdad8937941b@2012.highedweb.org 20121008T07300020121008T150000
8:30
9:15
AM
Mobile is so 2011. Make all your campus sites & apps look great on any device.
Mobile is so 2011. Make all your campus sites & apps look great on any device. (AIM1)At this point, most universities have established some level of mobile presence, whether it's an app or a web-based mobile site.  This is great if people want to look up a contact in the mobile directory, the location of a building, or places to eat on campus, but what about prospective students looking for admissions related information on their mobile device, and what about the thousands of webpages and web applications most campuses currently maintain? How can we make sure those are optimized for all resolutions including phones and tablets of all sizes?  This session will cover some of benefits and "gotchas" of responsive design, a strategy to deploy responsive design as a “self service” for web developers using templates, ideas for how your mobile site (m.university.edu) can co-exist with your responsive web pages and projections about what's next for responsive design.102 D & E, Frontier Airlines Center20121008T08300020121008T091500Brett Pollak (UC San Diego)
Education: Impacts and Transformations in the Social Media Era
Education: Impacts and Transformations in the Social Media Era (MPD1)Although the impact of digital communications in education started in the 20th century, the scenario has become much more complex since the spread of the social networks websites and mobile technologies in society and university. While students have quickly and naturally embraced the new socio-technological environment, education institutions have struggled to keep up with them -- we have 2.0 Students and need to become 2.0 Universities (including professors and staff). This presentation will discuss the major transformations in student learning and interaction, and  explore the challenges and opportunities this brings to educational institutions.103 A & B, Frontier Airlines Center20121008T08300020121008T091500Martha Gabriel (HSM Education)
No Such Thing As TMI: How to Create a Culture of Sharing
No Such Thing As TMI: How to Create a Culture of Sharing (MCS1)Sharing is nice. We’ve known that since kindergarten, right? Yet why are so many things still siloed in higher ed? Generating fresh content and sharing accurate, up-to-date information is pivotal to a college website’s success, and sharing said content through social media and other marketing channels is equally important. In this session, Donna will show you how to share content and coordinate story ideas and information across campus—and give tips on motivating others to get in the habit of sharing. Also, she will show you examples of how she and her colleagues at Elizabethtown College use features from within their CMS to create and manage sharable content—from a single figure like tuition to page content and forms—which makes everyone’s lives easier.102 A & B, Frontier Airlines Center20121008T08300020121008T091500Donna Talarico (Elizabethtown College)
DevOps: Making Development, Testing & Production Easier
DevOps: Making Development, Testing & Production Easier (TPR1)DevOps helps developers and system administrators of productions systems work together in an easier, more fluid and agile style. This presentation will follow the lifecycle of software development, touching on development tools, automated testing, continuous integration (think Jenkins/Hudson) and deployment. Then add on feedback, rinse and repeat: a continuous improvement process for your website!103 C, Frontier Airlines Center20121008T08300020121008T091500C. Daniel Chase (The University of Tennessee at Chattanooga)
Guerrilla Usability: Implementing user experience testing with little (no)budget
Guerrilla Usability: Implementing user experience testing with little (no)budget (UAD1)User-centered design can be the catch 22 for higher education. How can you show a result without an investment? How can you get investment without proven results? Before we receive additional resources from administrators, we have to prove concepts on the cheap first.  At Illinois State University our official Usability Department consists of 1/2 of a person but, unofficially, we've tapped faculty members, students and other staff to expand our capabilities and form mutually beneficial relationships at little to no cost. In this session, we'll discuss how to do without the resources you won’t get easily (money) by utilizing those that are unique to a University: extra-credit hungry students, faculty looking for learning experiences and graduate assistants looking for hands-on research work. With one test at a time, you can win over more supporters, gain more resources and, finally, build something that resembles a usability program. 102 C, Frontier Airlines Center20121008T08300020121008T091500Jonathan Davis (Illinois State University)
How to put Mobile in the Middle of your Web Strategy
How to put Mobile in the Middle of your Web Strategy (COR1)How should you optimize your website for mobile and more? This workshop will help you to understand what it takes to think beyond the desktop and ensure you are responding to your student's needs. Building the right apps for mobile is essential for students to access the right services. What are the right apps and how often should they change? This workshop shows examples and discusses how to create a 'mobile in the middle' strategy. 103 D, Frontier Airlines Center20121008T08300020121008T091500Karen Capitano (Jadu)
9:00
AM –
5:00
PM
Exhibitor Hall Open (101, Frontier Airlines Center)
12d5c48f-65e0-49ed-8726-2fec1baf6ad6@2012.highedweb.org 20121008T09000020121008T170000
9:30
10:15
AM
WordPress to the nth Power: Multisite and Beyond
WordPress to the nth Power: Multisite and Beyond (AIM2)In addition to the freedom that WordPress offers to its users, it also offers a great deal of flexibility to its administrators and managers. One of the greatest features of WordPress is the ability to set up a multisite environment, allowing you to stand up an entirely new website in minutes. WordPress Multisite offers you the option to set up new websites using subdomains or subdirectories off of the original installation point and, through various plugins and configuration settings, you can take it even further. During this presentation, Curtis Grymala will briefly explain how a default multisite installation of WordPress works, how to expand that to fit your unique situation, and explore the possibilities of using domain mapping to use unique URLs for individual sites within the multisite installation. For many higher education institutions, though, even multisite is not broad enough to fit the information architecture of our websites. That's where Multi-Network comes into play. At UMW, the university website is built on a WordPress Multi-Network environment, with nearly 30 multisite setups running inside of a single WordPress installation. Grymala will touch on the basics of setting up WordPress to work as a Multi-Network tool, and offer tips to get plugins and themes working more efficiently in this unique environment.102 D & E, Frontier Airlines Center20121008T09300020121008T101500Curtiss Grymala (University of Mary Washington)
The Future of Higher Ed? A Canary In The Coalmine of Online Learning
The Future of Higher Ed? A Canary In The Coalmine of Online Learning (MPD2)Several large, elite universities have entered the online learning world in a big way this year. Stanford's Udacity, MITx, and the Coursera consortium are offering free online versions of traditional undergraduate classes to a virtual classroom of thousands of students around the world. All of this begs many questions, not the least of which is: what will the residential, four-year college experience look like in 10 years? In this session, Lori Packer will present two case studies based on my experiences as an online student: one in a "traditional" Blackboard-driven graduate program for distance students, and one as a student in a Coursera course. Together we will try to answer several "big" questions, including: how does technology help or impede the learning process? Is a "classroom" of thousands really a classroom? How does the role of a professor change in this environment? The role of a student? When on-campus students are paying $6,000 to take the same 3-credit class that thousands of students are taking for free, what value is being added for the on-campus student, and does that added value worth the cost? Are these developments in massive online courses exciting? Alarming? Both? And how do Web professionals fit in?103 A & B, Frontier Airlines Center20121008T09300020121008T101500Lori Packer (University of Rochester)
How UW-Milwaukee redesigned for the LAST time
How UW-Milwaukee redesigned for the LAST time (MCS2)Strategy, process, evaluation and a commitment to risk-taking allow us to stay innovative, relevant and evolve our web presence gradually. As design lead, John Mills will share the highlights from UW-Milwaukee's recent redesign and "get down to brass tacks" with the design, technology and theories holding it all together, including storybook landing pages, writing for the web, practical web analytics, microsites, video, social, mini-apps and more.102 A & B, Frontier Airlines Center20121008T09300020121008T101500John Mills (University of Wisconsin-Milwaukee)
I Can Convert!
I Can Convert! (TPR2)Whether we're integrating systems or getting everything out before the house of cards collapses, sooner or later most of us find ourselves converting, migrating, exporting and archiving our content. In this talk, Jason Proctor and Sven Aas will review a series of conversions they've completed, identify some patterns, discuss tools and techniques, and share the lessons learned along the way, so the next time you're spinning up a new application (or just shutting down an old one), you'll find the process a little easier and a little better.103 C, Frontier Airlines Center20121008T09300020121008T101500Sven Aas (Mount Holyoke College), Jason Proctor (Mount Holyoke College)
Everything You Know is Not Quite Right Anymore: Rethinking Best Practices to Respond to the Future
Everything You Know is Not Quite Right Anymore: Rethinking Best Practices to Respond to the Future (UAD2)We’re entering a new era where an increasing number of devices with wildly divergent features -- including phones, tablets, game consoles, and TVs -- are connected to the Internet. As the way people access the Internet changes, there is an urgent need to rethink how we use the web to communicate. This doesn't mean creating separate solutions for each device but rather preparing our existing content to meet this increasingly unpredictable future. Dave Olsen and Doug Gapinski will share and examine examples that show how responsive design will help institutions rethink and adjust for the future-friendly web.102 C, Frontier Airlines Center20121008T09300020121008T101500Dave Olsen (West Virginia University), Doug Gapinski (mStoner)
Digital Asset Management is a website strategy to tell your University's story
Digital Asset Management is a website strategy to tell your University's story (COR2)An organization can become unstable if its brand story isn't communicated clearly and consistently. Digital asset management (DAM) is a strategy that can be used to capture and deliver the most important elements of a University story – consistently – through its website. Our presentation will use a demo of one University's DAM system to show how it has enhanced their brand story and website and, ultimately, saved them time and resources.103 D, Frontier Airlines Center20121008T09300020121008T101500Nina Brakel-Schutt (Widen), Lee Stadler (Ottawa University)
10:15
10:45
AM
Refreshment Break, sponsored by Beacon Technologies (101, Frontier Airlines Center)
cc276dda-c6db-4863-9caa-51b566bb499f@2012.highedweb.org 20121008T10150020121008T104500
10:45
11:30
AM
Cloud Computing: Planning for Success
Cloud Computing: Planning for Success (AIM3)As users download more apps on their phones and play games for hours on Facebook, their expectations no longer allow higher education to slowly scale up our infrastructure and grow. In this presentation, we will explore how cloud computing can be used as the key element in making your applications available to a broader audience and discuss practical techniques for developing your applications for mass consumption, preparing for spikes and establishing user engagement metrics. This session is intended for developers, managers, and marketers who want to take their sites and apps and make them more accessible, available and reliable.102 D & E, Frontier Airlines Center20121008T10450020121008T113000Jason Fish (Purdue University)
I Don't Have Your Ph.D. - Working with Faculty and the Web
I Don't Have Your Ph.D. - Working with Faculty and the Web (MPD3)How do you make sense of and promote faculty research if you have no background in their subject area, let alone an advanced degree? How can you work with difficult faculty personalities, from the complete technophobe to the extreme early adopter? This session will draw from Amanda Costello’s experience as a web designer and content strategist at the University of Minnesota, one of the country’s largest research institutions. Learn how to channel your faculty’s expertise into great web content, and build their trust in your knowledge and skills. Bring your questions, triumphs and war stories!103 A & B, Frontier Airlines Center20121008T10450020121008T113000Amanda Costello (University of Minnesota)
Rethinking the Virtual Tour: An Immersive Experience that's More Than A Map
Rethinking the Virtual Tour: An Immersive Experience that's More Than A Map (MCS3)The traditional college virtual tour often revolves around a clickable map featuring an overhead view of campus -- far different from walking around campuswith a student ambassador tour guide. The RIT Undergraduate Admissions office set out to create an immersive and interactive tour-like experience that mimics aspects of the real-world tour while also embracing geographically-based media available on the internet, including Google Street View, student-recorded tour information, social media widgets, photos and videos. While RIT’s tour relies heavily on Street View, the principles explored here can be applied to different types of media. The presentation will focus on the model used to collaboratively develop the tour, tips for universities who wish to do the same, an overview of the technologies that power it, how it was received by student, and what the future may be like for timeline-movie-based content in a web browser. Check out the tour in beta at http://www.rit.edu/emcs/admissions/tourdev/in . 102 A & B, Frontier Airlines Center20121008T10450020121008T113000John-Paul Takats (Rochester Institute of Technology)
Your CMS is the Elephant in the Room
Your CMS is the Elephant in the Room (TPR3)This frank and lively presentation will take you through the brief history of a college’s epic web fail after believing the University’s one size fits all CMS would cure all ills and how, after the crash, the web disaster was turned around by the presenter and his colleagues on the front lines. You will learn about the successful processes put in place that have delivered four years of web bliss; from listening to the people who actually work on the web, to the temporary patches that turned into permanent solutions.Focused on infrastructure, and touching on management and design, this journey covers tossing out the big box CMS software for user-friendly tools like Dreamweaver, WordPress and some home grown apps running across several development and live servers. Core web technologies like XML and CSS frameworks will be demonstrated, the concept of using RSS feeds and XSLT in content management will also be covered, as will how our solution allows information to be shared across sites and lets multiple systems to perform more efficiently than a single software approach.No matter the size of your academic institution, the primary software at your disposal, or where you sit on the org chart, you will take away important lessons on collaboration, working from the ground up, and leveraging web standards to ensure continued creative freedom.103 C, Frontier Airlines Center20121008T10450020121008T113000Jeff Abuzzahab (University of Minnesota)
Achieving Iterative Redesign: Online Content's Only Constant Is Change
Achieving Iterative Redesign: Online Content's Only Constant Is Change (UAD3)The online content management approach of iterative redesign is earning its keep at Emory University. Externally, we find this approach allows us to keep pace with demographic expectations and online trends while also increasing the website's effectiveness as a marketing tool. Internally, it allows us to innovate within the university's existing online framework while also respecting the institutional tolerance for change. This presentation outlines the steps we take, including data analysis and content review, and demonstrates the process from start to finish to start again.102 C, Frontier Airlines Center20121008T10450020121008T113000Emily Looney (Emory University)
A Demonstration of Vanderbilt University’s Use of their Web Content Management System, OU Campus
A Demonstration of Vanderbilt University’s Use of their Web Content Management System, OU Campus (COR3)Lacy Tite, Senior Web Developer of Vanderbilt’s University Web Communications, will share how she helps departments and colleges utilize OmniUpdate’s CMS, OU Campus. Through an analysis of departmental needs and abilities, Lacy will explain how she uses OU Campus to make better, customized web development decisions. Come and learn how OU Campus is successfully utilized with WordPress, and what makes OU Campus the choice for more colleges and universities than any other CMS. Join Lacy and Jeremy Rex from OmniUpdate for this useful demonstration! 103 D, Frontier Airlines Center20121008T10450020121008T113000Lacy Tite (Vanderbilt University), Jeremy Rex (OmniUpdate)
11:45
AM –
12:30
PM
Prototyping: Understand First, Solve Later
Prototyping: Understand First, Solve Later (AIM4)Taking a project from concept to completion can be tricky. Ideas come from all angles: clients, colleagues and administrators. How can we organize these thoughts into one cohesive vision and, more importantly, communicate that vision with your team? The answer is simple: understand the problem first through prototyping. This presentation will discuss various prototyping frameworks for mobile apps, complex web tools and even mobile games. The techniques covered will range from simple pencil and paper sketches, to seemingly fully functional apps. We'll also take a look at some real-world examples of how CIO-level ideas have gone through the prototyping process.102 D & E, Frontier Airlines Center20121008T11450020121008T123000Alex Kingman (Purdue University)
Inbound School Marketing: Is Your Website Helping the Bottom Line?
Inbound School Marketing: Is Your Website Helping the Bottom Line? (MPD4)The rules of the game have changed. Having a website is standard practice but your website is more than a branding piece for your institution. The majority of almost every school’s annual budget comes from tuition so helping increase enrollment has to be the site's top priority.  Are you fully leveraging it for a marketing purpose? How is your social media, blogging, mobile efforts and search engine optimization coming together to help you meet these goals? In this presentation, you'll get a blue print for success. We will discuss the importance of your website in the marketing and recruitment funnel, how you can actually get a ROI on marketing and give you formulas and calculators to financially justify future projects. 103 A & B, Frontier Airlines Center20121008T11450020121008T123000Kyle James (nuCloud)
Terrific Teaching Technology Tales: Marketing Via Storytelling
Terrific Teaching Technology Tales: Marketing Via Storytelling (MCS4)The Daily Buzz is a unique part of the news section of Penn State's Teaching and Learning with Technology (TLT) website. More features than hard news, the Daily Buzz serves two purposes: it places new content on the TLT site on a daily basis, giving people a reason to visit the regularly, and promotes TLT services and other educational technologies at the university. Using a variety of formats, from written word to podcasts to videos, the story of Penn State-style educational technology is told.This presentation will look at some recent examples of Daily Buzz stories; how they are produced; why you shouldn't be afraid to dip your toes into multimedia production; the various technology tools used such as GarageBand, Flip camera, and Google Docs; best ways to sniff out stories; incorporating social media; simple ways to allow people to tell their story themselves; and some surprising ways the content you produce can be used to market your unit, department and/or university/college.102 A & B, Frontier Airlines Center20121008T11450020121008T123000Jamie Oberdick (Penn State University)
Securing the Open Source CMS Doesn't Take a Dissertation
Securing the Open Source CMS Doesn't Take a Dissertation (TPR4)As the author of the Better WP Security WordPress plugin, Chris Wiegman has spent a bit of time over the last couple of years securing WordPress and other open source CMS installs and fixing sites for those who did not. That said, making a reasonably secure site with open source software isn’t all that hard if you know what to look for. This session will focus on the practical aspects of setting up a site with security in mind and maintaining it so as to keep the wolves at bay.  He's spent the last 6 years focusing on the security of Drupal, WordPress, Joomlaand MediaWiki sites, which has included installation, configuration and response to numerous attacks. Over that time there are a number of vectors he's found that, when implemented from the beginning and with the correct frame of mind, can make an open source website at least as secure, if not more secure, than any other product on the market. This session will cover the basics of why to secure, common vectors used by attackers, mitigation strategies and basic training strategies to help make sure your site is safe from attack. In short, Wiegman will show folks how securing their open source CMS doesn't take a dissertation worth of work.103 C, Frontier Airlines Center20121008T11450020121008T123000Chris Wiegman (St. Edward's University)
Reach Out and Touch Someone: Marshall McLuhan and the Tactile Web
Reach Out and Touch Someone: Marshall McLuhan and the Tactile Web (UAD4)In his seminal work, "Understanding Media," Marshall McLuhan contended that media are essentially extensions of human senses: print is an extension of the eye, the phonograph and radio of the ear, and so on. McLuhan did not live to see the rise of the web, but he had already predicted that the sense being extended in what he called the "electric age" was that of touch. With the tactile interfaces of the iPhone and similar devices becoming increasingly common, the medium of the web is already becoming something that we touch, as much as we see and hear it. This presentation will examine the tactile potential of the web, and suggest some ways that institutions of higher education might be able to harness that potential.102 C, Frontier Airlines Center20121008T11450020121008T123000Aaron Rester (University of Chicago Law School)
Connecting to Ellucian, Blackboard and more to build perfect expert databases and people finders
Connecting to Ellucian, Blackboard and more to build perfect expert databases and people finders (COR4)Is your institution taking full advantage of its content? This vendor neutral presentation will explain how universities can ‘set your data free’ by taking full advantage of content in 3rd party systems such as Ellucian, Banner, ActiveCampus, Blackboard, Peoplesoft to build compelling course search facilities, people finders and so much more.103 D, Frontier Airlines Center20121008T11450020121008T123000Piero Tintori (TERMINALFOUR)
12:30
1:10
PM
Lunch, sponsored by Omni Update (Ballroom A/B, Frontier Airlines Center)
86e36a13-52fc-4d74-a5a3-0636b9025c9d@2012.highedweb.org 20121008T12300020121008T131000
1:10
2:45
PM
General Session
Adam Savage
Adam Savage joins us for a candid discussion about trying new things, innovation, success, failure and all things in-between.
(Ballroom A/B, Frontier Airlines Center)
20111024T131000 20111024T144500 Adam Savage
3:00
3:45
PM
A Case Study in Collaboration and Buy-In: How InCommon Federated Login Got Us Unstuck
A Case Study in Collaboration and Buy-In: How InCommon Federated Login Got Us Unstuck (AIM5)For almost two years, the IT Services design team theme song was: "Yes I'm stuck in the middle with you. And I'm wondering what it is I should do..." This session will tell the story of how Don Faulkner, Lane Roberts and Starla Stensaas of the University of Arkansas created buy-in to move from a non-compliant Wild West of developer-generated forms and applications to the implementation of a Bootstrap template and form style guide. Today, they’re happily looking for a new theme song.Propeller hats will find a rich source of information on Shibboleth as the launch of InCommon Federated authentication for our student Gmail rollout; the presenters will also discuss how InCommon became the catalyst for creating buy-in for the new style guide's implementation. 102 D & E, Frontier Airlines Center20121008T15000020121008T154500Starla Stensaas (University of Arkansas), Lane Roberts (University of Arkansas), Don Faulkner (University of Arkansas)
You Have an iPhone. Now What?
You Have an iPhone. Now What? (MPD5)This session will show you how to turn your iPhone into a hub for high quality, professional photos and videos. Carrie Phillips and Brent Passmore will discuss a variety of apps to help you shoot and edit video and photos. Additionally, they’ll discuss some low-cost gadgets that will allow you to enhance the quality of your work. You’ll leave with an understanding on how to leverage your iPhone as a tool to help your university communicate its message.103 A & B, Frontier Airlines Center20121008T15000020121008T154500Brent Passmore (University of Central Arkansas), Carrie Phillips (Arkansas Tech University)
Designing for next steps (a forward moving user experience)
Designing for next steps (a forward moving user experience) (MCS5)Getting a visitor to your website is only half the battle: how do you keep them? A lot of attention is put on the "action" items on a homepage but it's more likely a visitor is landing on an interior page from a Web search or link. Every visual element, content or cue makes an impression with your visitor and influences what next step they take. The last thing you want to do is leave your visitor at a dead end or continuously force them to use the “back” button. With each page having a defined “next step” it gives your visitor a forward moving Web experience. The idea is more than just bigger and brighter action buttons. Your goal is the design an experience to make your visitors care. This session will walk through real life examples to identify common pitfalls and successful approaches, provide techniques to objectively look at your communications from your audience’s point of view and highlight tools to measure and track success of your communications.102 A & B, Frontier Airlines Center20121008T15000020121008T154500Nick DeNardis (Wayne State University)
Get Real! Adventures in real-time web applications
Get Real! Adventures in real-time web applications (TPR5)This presentation will give a brief introduction to developing real-time features in web applications using several approaches. David DeMello will answer the question of how to procure or stand up a real-time server using either the paid service pusher.com or the open source Node.js project Juggernaut. We'll look at a simple application like Flash-free room-based chat and/or in-class polling/quizing on mobile devices and discuss the basic architecture and the division of work between the server and client. The example will most likely use Node.js and a Ruby library and rails app on the server and will also provide a chance to discuss good Javascript practice on the client using a framework such as Spline or Backbone. The focus will be on getting an application up quickly that session attendees can use right away with any device. 103 C, Frontier Airlines Center20121008T15000020121008T154500David DeMello (Cornell University - ILR School)
Responsive Design: One Site, Many Devices
Responsive Design: One Site, Many Devices (UAD5)Responsive Design is an emerging technique that allows a single site to gracefully scale from the smallest mobile device to the largest desktop display. See examples of Responsive Design in action while learning about CSS media queries, fluid images and responsive layout approaches. Discover how this simple CSS approach to device optimization can play a significant role in your mobile strategy. This presentation will be accompanied by a live demo site and a host of linked examples, so be ready to get out your mobile device (from phone to laptop) and follow along.102 C, Frontier Airlines Center20121008T15000020121008T154500Matt Ryan (Carleton College)
campusM - Mobile Apps Your Students and Prospects will Love
campusM - Mobile Apps Your Students and Prospects will Love (COR5)The campusM service enables institutions to deploy a world-class personalized mobile presence. campusM is the preferred solution at ~25% of UK Universities including the London School of Economics and University College London. It is quick to deploy and easily changed in-house. This session will demonstrate the campusM features and show how simple it is to target personalized mobile services to different audiences such as students, faculty, alumni and prospective students. You will be amazed to see how easy it is to extend, customize and integrate with CMS’s. 103 D, Frontier Airlines Center20121008T15000020121008T154500David Stephenson (oMbiel)
3:45
4:15
PM
Refreshment Break, sponsored by Beacon Technologies (101, Frontier Airlines Center)
3f0f10ca-a2bf-47c8-b5c4-71b992ca22c7@2012.highedweb.org 20121008T15450020121008T161500
4:15
5:00
PM
Zero to Mobile in Three Weeks Flat
Zero to Mobile in Three Weeks Flat (AIM6)If you were given just three weeks to completely overhaul your university's website with a new design, could you do it AND create a mobile-friendly version of your entire site at the same time? This is exactly what the four-person Internet Marketing team at Bob Jones University pulled off in February 2012. Leveraging the power of CSS grids, the team was able to rapidly prototype and deploy a robust HTML template that not only sped up the creation of individual pages, but was also responsive, cross-browser compatible and delivered a slick mobile-friendly layout for more than 95-percent of our website's content without extensive customization.This talk is geared towards small departments and “armies of one” who are looking to create a great mobile experience for their entire website without spending inordinate amounts of time and money to get it. You will learn what a CSS grid is and how it can help you create a responsive/adaptive site layout. We will discuss the various CSS grids that we researched and tell you what we liked, what we didn’t like, and what considerations we took in creating our own. Creating a mobile site can be a lot easier (and faster) than you think.102 D & E, Frontier Airlines Center20121008T16150020121008T170000Peter Anglea (Bob Jones University)
There's Life Beyond the Four-Year University
There's Life Beyond the Four-Year University (MPD6)Understandably, much of the research and professional development for higher ed communications professionals is geared toward those for whom the undergraduate population is the primary market/audience. While many of the challenges faced by communicators for graduate/professional schools and continuing education programs overlap with those of our undergraduate counterparts, we also face unique sets of problems (e.g., integrating our particular communications needs and goals with those of a parent institution, a student-base that is perhaps more skeptical about traditional marketing techniques) and advantages (e.g., our prospective students are already familiar with many higher ed processes and we can generally spend less time worrying about marketing to parents). This panel discussion will serve as a brain dump on which communication strategies have worked for three professional schools. In addition, participants will work together to identify challenges and advantages and suggest resources and strategies for addressing both.103 A & B, Frontier Airlines Center20121008T16150020121008T170000Aaron Rester (University of Chicago Law School), Tonya Oaks Smith (UALR William H. Bowen School of Law), Shari Erwin (The University of Tulsa College of Law)
Fording the Social Media Channel
Fording the Social Media Channel (MCS6)Do you manage your institution’s social media presence? Ever wished you could clone yourself in order to get through your to-do list? Have you even considered stealing Hermione’s Time-Turner necklace? If so, this session is for you.Managing social media can be a very time consuming process if you don’t have the right strategies in place. For many marketers, admission counselors and alumni-relations officers, the management of department or institutional social media properties is an add -on to an already full plate. We’ll show you that you don’t have to add hours to your day to effectively manage your new social media responsibilities. Sharing case studies and best practices from the industry, this session will help you increase your day-to-day efficiency, develop a social media content strategy at your institution and determine which tools to focus on based on your goals and resources.Some topics we will cover:What makes content social?How does it fit into workflow?Audience: Who are you talking to? When are you talking to them? Where are they? And, why are you talking to them? (Goals before tools, always!)Broadcasting vs. Interaction: Broadcast takes little time, interaction takes more. But which strategy is more effective?What strategies can you put in place immediately to increase effectiveness?  102 A & B, Frontier Airlines Center20121008T16150020121008T170000Ma'ayan Plaut (Oberlin College), Mallory Wood (mStoner)
Get Your Grubby Hands Out of the Database!
Get Your Grubby Hands Out of the Database! (TPR6)The ability to easily model real-world entities explains why object-oriented programming remains the de-facto development paradigm.  Objects, however, exist only in memory and can’t persist between program sessions. Relational databases have emerged as one of the more common means to maintain data over time, but the process of moving that data from program to database is far from elegant.There’s no shortage of object-relational mapping (ORM) tools to help developers bridge the gap between the object and the database.  Most, however, require time-consuming configurations that often negate the benefits gained from using the tool.  RedBeanPHP is different. Using hints from the object’s data structure to infer relationships, RedBean dynamically creates the database schema with no upfront configuration, making it great for rapidly prototyping PHP applications. On production, “freezing” the schema allows RedBean to run as a fast, secure data broker.In this 45 minute session we’ll start with an empty database and build an entire blogging application with articles, tags, and comments—without writing a single SQL statement. 103 C, Frontier Airlines Center20121008T16150020121008T170000Jason Pitoniak (Rochester Institute of Technology)
Embracing Your Top-Level Website Redesign: Challenges, Collaborations, Creations and Chorizo
Embracing Your Top-Level Website Redesign: Challenges, Collaborations, Creations and Chorizo (UAD6)Leigh Shoemaker and Lili'a Uili Neville will walk you through the process of redesigning the top-level web presence for the University of Tennessee, Knoxville, from planning (usability testing, analytics, due diligence and an awesome architectural potluck dinner) to execution (HTML5, responsive design, templates and a WordPress theme). We'll share the good, the bad and the ugly of what we've learned over the course of the past year as we successfully brought our website into the responsive era and worked to bring our wider university community into a new set of online branding standards. And we'll share our recipe for chicken chorizo tacos.102 C, Frontier Airlines Center20121008T16150020121008T170000Leigh Shoemaker (The University of Tennessee, Knoxville), Lili'a Uili Neville (The University of Tennessee, Knoxville)
Enhancing Your Visitor Experience through a Virtual Tour - A WKU Case Study
Enhancing Your Visitor Experience through a Virtual Tour - A WKU Case Study (COR6)We all want to make our websites more engaging right? Much of the time it is easier said than done. In this presentation we will talk about how Western Kentucky University has approached the online visitor experience and specifically how their virtual tour plays a crucial role in that process through their partnership with nuCloud. Along with giving this specific case study, you will also receive all the information that you need to prepare for a virtual tour project. Specifically we will be sharing and discussing lots of relevant data that has come out around the value of a virtual tour to a university for recruitment reasons. We will also teach you how to prepare an ROI analysis to build a case for doing a virtual tour project. Finally we will discuss some of the biggest pitfalls that you should avoid when developing your virtual tour or interactive map of campus. 103 D, Frontier Airlines Center20121008T16150020121008T170000Kyle James (nuCloud), Corie Martin (Western Kentucky University)
5:30
7:30
PM
Dinner on your own
125b1aa7-f1b0-4e72-b72f-6b2564cee6e7@2012.highedweb.org 20121008T17300020121008T193000
8:00
11:00
PM
HighEdWeb After Dark, sponsored by Percussion (Miller Time Pub, Hilton Milwaukee Downtown)
e7842c18-3850-4616-ad03-5cb48e93e0d9@2012.highedweb.org HighEdWeb After Dark, sponsored by PercussionPop in downstairs at Hilton Hotel’s Miller Time Pub to play some pool and darts, enjoy a social atmosphere, network with your colleagues, and maybe snack on a fried cheese curd or three.20121008T20000020121008T230000

Tuesday, October 9

Applications, Integration and Mobile Management and Professional Development Marketing, Content, and Social Strategy Technical: Propeller Hats Required Usability, Accessibility and Design Corporate
7:00
8:30
AM
Breakfast, sponsored by SCVNGR (Crystal Ballroom, Hilton fifth floor)
db5c42a4-f789-4419-a3bc-e9b4ad2ab0cb@2012.highedweb.org 20121009T07000020121009T083000
8:30
9:15
AM
Mobile Quick Start
Mobile Quick Start (AIM7)Using statistical data and existing popular content, we created a simple mobile site catered to our current student audience using Wordpress. This approach allowed us to launch now with existing tools and content incorporating user agent detection and redirects. Although our mobile site isn’t the height of technology, it is useful, visually appealing, and will provide us with great data to lead us to the next step in eventually upgrading to responsive design and dedicated mobile templates. 20121009T08300020121009T091500Dwight Nagy (The College of Wooster), Melissa Schultz (The College of Wooster)
The Care & Feeding of Your Vendor
The Care & Feeding of Your Vendor (MPD7)The client/vendor relationship can be both a blessing and a challenge -- and is as important as the rapport you have with colleagues around campus. Together you can partner for some great success ... as long as you both have established strong working expectations, processes and frameworks (and even perhaps a little bit of friendship) along the way. This session will highlight tips and tactics for keeping that relationship as mutually beneficial as possible so that you can complete projects that both sides are proud of! Colleen and Fran have years of experience working in higher education, and have worked together and on their own with numerous third party companies, from full-service mega-agencies to niche-market contractors - they’ve even won some awards in the process! Fran now works on ‘the other side’ for a consulting company, so expect a discussion that covers the topic from both sides’ perspectives.103 A & B, Frontier Airlines Center20121009T08300020121009T091500Fran Zablocki (mStoner), Colleen Brennan-Barry (Monroe Community College)
#uwrightnow: Integrating your social, web, editorial and marketing networks
#uwrightnow: Integrating your social, web, editorial and marketing networks (MCS7)More than 1.4 million hours have passed since the University of Wisconsin-Madison was founded in 1848, and on Wednesday, April 18, we used 24 of them to tell our story. From midnight to midnight that day, University Communications and Marketing organized and executed a groundbreaking multimedia project that showcased a 360-degree view of the UW-Madison community. #UWRightNow, http://uwrightnow.wisc.edu, creatively presented a blended mix of staff reporting, photography and video, combined with crowd-sourced tweets from the highly engaged UW community that included students, faculty, staff, alumni, parents and other friends of the university. The Pinterest-meets-Tetris look and feel of the site resulted from creative work of University Communications and Marketing Web staff using masonry.desandro.com built on top of WordPress. We were awed by the overwhelmingly joyful response from those both in Madison and around the world. There was a clear and powerful sense of pride emanating from our global Badger community. In essence, UW-Madison created a digital time capsule that advances the existing idea of the 24-hour photo project to its next logical level. Beyond the actual final product, #UWRightNow resulted in numerous internal and external successes for University Communications and Marketing in the areas of social media, web, marketing, and news and editorial coverage. The project created a genuine viral buzz in the campus community and will be used in the future for admissions, marketing, alumni and other advancement purposes. It was successful across multiple levels, and it cost little above and beyond the use of existing staff time. Among the 1,018 amazing contributions we posted to the website in those 24 hours were a photo of the aurora australis sent by UW-Madison researchers at the South Pole, a story about a classics course that’s been taught here for generations, reports from alumni around the world about how they’re using their degrees, and an interview with comedian Nick Offerman, who performed on campus that evening. In the end, the level of engagement far exceeded the expectations of organizers.102 A & B, Frontier Airlines Center20121009T08300020121009T091500John Lucas (University of Wisconsin-Madison), Nick Weaver (University of Wisconsin-Madison)
Web Application and Site Mapping with Cucumber and PhantomJS
Web Application and Site Mapping with Cucumber and PhantomJS (TPR7)Learn how to use Cucumber to specify Web site and application content and behavior in plain-ish English, automatically execute tests that confirm it, and take screen shots along the way with PhantomJS. Learn how to use this tool mashup to aid in developer and subject matter expert communications, or to automatically create and update slideshow tours of your interactive web application or static site.20121009T08300020121009T091500Jason Woodward (RecoVend, Inc.)
The New (Responsive) World Order: Lessons from a 500,000 page Responsive Design
The New (Responsive) World Order: Lessons from a 500,000 page Responsive Design (UAD7)A mobile website necessity can become the foundation for one of the greatest advancements of web development. In a sense, mobile devices have derailed our web development trains, and put us on a track to a more exciting, scalable and adaptable destination. In the spring of 2012, the University of Nebraska-Lincoln (UNL) designed, developed and implemented a 500,000 page responsive redesign. From concept to delivery, this redevelopment was coordinated in only a few months, and resulted in the largest architectural overhaul in the history of the site; all without redesigning the look and feel or requiring extensive markup adjustments. In this presentation, we’ll dive into the process used at UNL which resulted in a new and exciting paradigm for delivering web content to our users. We’ll explore what worked (and what didn’t), and provide many tips and tricks learned throughout the process. We will evaluate special CSS techniques and JavaScript solutions, and explore other technologies available to make this paradigm-shift successful. At the end of this presentation, you will take away tried and true practices for creating a responsive design that will provide your users with a tailored experience, regardless of device.102 C, Frontier Airlines Center20121009T08300020121009T091500Seth Meranda (University of Nebraska-Lincoln)
Go Agile or Go Home!
Go Agile or Go Home! (COR7)With the rapidly changing landscape of prospective student marketing channels, it is increasingly important to be able to adjust your marketing efforts as quickly as possible. While you may have an overall long-term marketing strategy in place, the concept of agile marketing focuses on developing shorter strategies in order to maximize flexibility. This way, the marketer can instantly and accurately measure the success of each campaign, which will then affect both the overall content strategy and the immediate next steps. Some of the characteristics of agile marketing:Shorter marketing campaigns – Agile marketers may go as far as creating weekly or even daily campaigns that test the effectiveness of a marketing channel or the placement of an “Apply Now” button. Larger variety of marketing channels – Effective marketers stay on top of emerging trends and marketing channels like Foursquare, but they have to become nimble enough to quickly take advantage of these new marketing avenues. Constant measuring and adapting – In any agile environment, it’s crucial to analyze what worked and what didn’t work so that you can adjust your approach accordingly. Awareness of ROI – The agile approach allows marketers to demonstrate the value of their efforts in a tangible way. Strong focus on fresh content – Content is king and quality content is a significant driver of marketing success.  103 D, Frontier Airlines Center20121009T08300020121009T091500Joel Dixon (Hannon Hill)
9:00
AM –
5:30
PM
Exhibitor Hall Open (101, Frontier Airlines Center)
34eb3f91-2ba8-4154-b82b-7d91572b2c33@2012.highedweb.org 20121009T09000020121009T173000
9:30
10:15
AM
All in the game: Mobilizing your campus transmedia
All in the game: Mobilizing your campus transmedia (AIM8)For the 2012 enrollment cycle the small marketing & creative services team at Trinity International University crafted an elaborate real-world/digital-world game. Our goal was to provide a welcoming, exciting experience to our newly accepted students, getting them into the community and developing relationships faster. Played on campus, on Facebook, and anywhere a camera can go, our students organized and mobilized, creating the personality our campus needed and producing more content than our team ever could have alone. This presentation is part case-study, part lesson in transmedia marketing We will look at the game itself, the outcomes it produced, and the pragmatic strategies developed to pull it off.102 D & E, Frontier Airlines Center20121009T09300020121009T101500Joel G Goodman (Bravery Transmedia)
Campus Change Agent: Build a Campus Web Community Where There is None
Campus Change Agent: Build a Campus Web Community Where There is None (MPD8)Do you have lots of web people on your campus? Feel like there are no cohesive bonds? Even in our siloed higher ed culture, it just takes a small dedicated group to rally the troops. We will explore how to build community on a campus through various different approaches including creating a university web group to provide leadership, idea exchange and learning opportunities for web professionals and others around campus. Work to create collaborative web policies that will enable people to do things following best practices. Create a culture of open data so people will embrace the use of central tools. Blog about the state of web on campus and keep an open and continued dialogue. Provide campus thought leadership and advise executives on major decisions. Create collaborative spaces where people from different teams can work to solve common problems on campus. Build campus wide tools that leverage and produce open source software and have open planning sessions with community members. Have coffee talks with community members to provide advice, be an advocate or simply lend a friendly ear. Do work pro-bono to help people with their goals that will also advance campus goals. Look outside of campus to leverage local tech and entrepreneurship. And last but not least look to the national communities UwebD, BlogHighEd, HigherEDLive, eduStyle etc. and our friendly peer institutions to provide solutions and best practices for campus. We must recognize that no one person is able to create a better web on campus or community, therefore we must be open to a plan that encourages networking, cooperative relationships with others outside the campus, and implementation of practices that may reach our goal of a simple “better web on campus.”103 A & B, Frontier Airlines Center20121009T09300020121009T101500Matt Herzberger (Florida International University)
Web Content Strategy: Effectively Pairing Multimedia, Social Media, and Text
Web Content Strategy: Effectively Pairing Multimedia, Social Media, and Text (MCS8)Web content is continuously growing and encompasses more than just text. Every day, social media and multimedia play greater roles in content strategy and accompany or replace textual content. But how can you effectively pair multimedia, social media, and textual content throughout your institution’s website to provide an interactive, yet distinct, user experience? Most higher education institutions have content that can be repurposed into new formats; however, to be the most efficient in online content strategy, you must figure out not only how much material can be reused but also how to reuse it effectively. Don’t reinvent the wheel—build content strategy around institutional branding, department goals, and audience expectations. Think about creating multiple content strategies, each around different goals and different audiences: What does an alumnus need versus a donor? What does a prospective student expect versus a parent? In the end, the outcome of repurposing content in multiple channels can be tremendous.102 A & B, Frontier Airlines Center20121009T09300020121009T101500Romana Amato (Saint Xavier University)
My Favorite Drupal Modules (Sung to the tune of "My Favorite Things," as performed by Julie Andrews
My Favorite Drupal Modules (Sung to the tune of "My Favorite Things," as performed by Julie Andrews (TPR8)The best way to learn how to site-build with Drupal is to be forced to watch someone else do it very badly. ...and then have to rebuild the entire website from scratch in order to save the project and keep your job. That's my story. And along the way, I became a sort of curator of fine Drupal modules. Let me walk you through our website and show you how I built it and which modules I used. You'll end up with a list of modules that you can use to build your own university website that supports 100 departments and 200+ content editors with features like unlimited blogs, calendars, reusable content, content editing permissions, menu editing permissions, photo galleries, slide shows, image cropping, identity management integration, unlimited layouts with one content editing form, and much more!103 C, Frontier Airlines Center20121009T09300020121009T101500John Vieth (UW-Platteville)
Web Accessibility: 30 Tips in 45 Minutes
Web Accessibility: 30 Tips in 45 Minutes (UAD8)This session will provide 30 quick tips for improving accessibility of web resources in higher education. Whether you're responsible for creating content or developing applications for the Web, it can be challenging to keep up with emerging technologies, let alone the accessibility implications of them all. This session will help by compressing a wealth of accessibility knowledge into one 45-minute session. Attendees will leave with helpful tips and techniques that they can apply to their own web sites or share with others on their campuses. Tips will cover images, forms, document structure, dynamic menus, HTML5, ARIA, Javascript libraries, PDF, learning management systems, mobile apps, and dozens of other issues that affect students with disabilities.102 C, Frontier Airlines Center20121009T09300020121009T101500Terrill Thompson (University of Washington)
Location-Based Services: Where Are We Going
Location-Based Services: Where Are We Going (COR8)Location-based services have evolved significantly over the course of the past year. How are higher ed institutions currently using geo-social applications? Which examples are the best, and which ones are just hype? Learn how this space has shifted over the past year and how you can draw on historical trends and current perspectives from other industries to determine the best approach for your school. 103 D, Frontier Airlines Center20121009T09300020121009T101500Gene Begin (Babson College), Jeff Kirchick (SCVNGR)
10:15
10:45
AM
Refreshment Break, sponsored by Trinkon (101, Frontier Airlines Center)
810afb59-3135-40d4-83c8-afc5c8e23e59@2012.highedweb.org 20121009T10150020121009T104500
10:45
11:30
AM
Mobile Warming: A New Approach To Student Engagement
Mobile Warming: A New Approach To Student Engagement (AIM9)It’s no surprise that the students sitting in the back row with their cell phone in hand probably aren’t following along. We can’t be certain if they are taking notes, texting that cute girl in the next row, or contemplating their next Facebook status. Regardless of their intent, these students carry with them the technology and social connections necessary to engage each other in meaningful discussion. This presentation will explore the development of new mobile applications designed to take advantage of the mobile and social technologies students are already using. A growing interest in connection and conversation creates new opportunities to engage students both in and out of the classroom - not by creating new destinations, but by taking the conversation to where they already live.102 D & E, Frontier Airlines Center20121009T10450020121009T113000Kyle Bowen (Purdue University)
Building a Strategic Plan
Building a Strategic Plan (MPD9)Using the four-step process that is the basis for public relations planning, this session will show you how to create a strategic plan. We will focus on creating a strategic communications plan, but this process can be used for most types of strategic planning. Creating a written document in this form will not only make you appear intelligent, but it may actually help you in getting your ideas accepted as you propose projects at your institution. Learning this planning process tool is a life changer for many professionals.103 A & B, Frontier Airlines Center20121009T10450020121009T113000Douglas Tschopp (Augustana College)
Location-based "Walking Tour" using TagWhat
Location-based "Walking Tour" using TagWhat (MCS9)Fairfield University has had a "Walking Tour" pamphlet for more than two years. It is used by visitors who come after hours or don't want the standard admission tour. When geo-location service company TagWhat approached Fairfield in 2011 with an offer to create GPS-based tags of our locations that tell their "story," we took the idea one step further to use the location-based service to enhance our walking tour materials and make it easy for visitors to get a full story and experience on mobile using TagWhat. Learn how we explored the capabilities of the TagWhat tool and its content management system to create more than just a standard GPS experience. Combining directions with story and enhancing it with other multimedia elements, this new 'visitor' can learn more about Fairfield University than one could ever expect in a 45-minute guided in-person tour. Different from other GPS-based tools such as Foursquare, TagWhat offered us a way to present basic location content and add video, audio and mobile actions to the tour, going well beyond mere check-ins and coupon incentives for participation. Learn how we expanded the basic concept of location storytelling to meet our off-hour visitor needs from an admission and public information perspective and how we plan to promote and expand the use of our new "Walking Tour."102 A & B, Frontier Airlines Center20121009T10450020121009T113000Scott Barnett (Fairfield University)
Retiling Your Web Maps
Retiling Your Web Maps (TPR9)With recent advancements in open source mapping software it's never been easier to add informative, interactive, and attractive maps to your Web site. In this talk Panulla shows you how you can build your own open source mapping server to create your own interactive geovisualizations or add custom map layers over maps from Bing, Google or Open Street Map.103 C, Frontier Airlines Center20121009T10450020121009T113000Brian Panulla (Acureo, Inc.)
One Site To Rule Them All - Mobile & Traditional Sites Come Together
One Site To Rule Them All - Mobile & Traditional Sites Come Together (UAD9)Do you feel completely overwhelmed with the mobile web discussion in Higher Ed? If you do, you are not alone. Many institutions are trying to get their mobile presence going while still providing all the features and functions of their traditional site. The task is overwhelming and can result in a split website! Utah Valley University has also been working on this challenge for some time now. They started with a mobile web site to augment their traditional site. Now, with a new web site structure that works wonders at bringing the mobile and traditional sites together, they are able to still keep the mobile and traditional experiences unique while keeping their content fresh through their content managers. Come take a moment to breathe and see what UVU has done utilizing design concepts in adaptive/responsive design, 320 and up, mobile first, and native gestures. Also see how they have taken it to "the next level" by using their existing CMS to create "web apps", a combination of native app functions but within the web framework of HTML5 and jQuery.102 C, Frontier Airlines Center20121009T10450020121009T113000Nathan Gerber (Utah Valley University)
Managing Web Governance within Higher Education
Managing Web Governance within Higher Education (COR9)We will review how Higher Education is using Siteimprove Web Governance Suite to assist with governance of their website;Quality Assurance – Automatic Reporting of broken links and misspellings in decentralized or centralized setupAccessibility – Ensuring your website is meeting the accessibility guidelines and how to create the importance across your schoolSEO – How to drive more targeted traffic to your siteAnalytics –  How the “non-technical” are discovering just how easy analytics isWebsite Monitoring – Staying informed on your websites productivity and irregular activity103 D, Frontier Airlines Center20121009T10450020121009T113000Brian Stewart (Siteimprove)
11:45
AM –
12:30
PM
Pushing Pixels to Cranking Code: Designing responsively from mobile to HD
Pushing Pixels to Cranking Code: Designing responsively from mobile to HD (AIM10)The web browser as a design medium is truly coming into its own. For years web designers have created designs in fixed widths, much like our paper-bound cousins. Wonderful methods like the 960 grid system have helped refine designs and communicate with developers. The rampant use of mobile devices, especially amongst our primary audience, no longer allows a common window width to have as a standard. Our medium is now an unpredictable behemoth with screen sizes ranging from phones to HDTVs and beyond. Designers must begin modifying their work methods and incorporating newer tools into the design process. At Notre Dame, Photoshop has increasingly become a single tool, as opposed to the primary, in the process of creating a web design. For years our team has had a silo approach of design and development: a designer is entrenched in Photoshop creating a web design, then the PSD is given to a developer to cut into a website. However, as we have furthered our reach into Responsive Web Design the line between designer and developer is blurring. It is the designer who needs to take on the most and encroach into what is perceived as the developer's territory. Let's explore how designers need to evolve the design process in order to create effective websites that take full advantage of what our canvas has to offer.102 D & E, Frontier Airlines Center20121009T11450020121009T123000Philip Zastrow (University of Notre Dame)
Govern or be Governed! or, How I Learned to Stop Worrying and Love the Mob with Pitchforks
Govern or be Governed! or, How I Learned to Stop Worrying and Love the Mob with Pitchforks (MPD10)When the institution's leadership is absent, divided, or distracted, the management of web priorities often falls to the web professionals who perform the work. The web team becomes responsible for managing most aspects of the institution's digital presence. The planning and execution of user experience, design, development, content creation and management, contributor training and support, hosting, security and policy compliance, self-development and adoption of standards and best practices, developing effective social channels, measuring success, etc., all fall upon the web team, and if that team is perceived to be performing acceptably, things can continue this way for years with little participation or direction from leadership. Such teams are often so over worked that they may neglect the documentation of their guiding policies, standards and strategies and may be seen as inflexible as they adopt a habit of resisting new ideas or technologies suggested by their clients - sticking to known solutions to protect their own time. But as web requirements diversify and grow more mission-critical, and as stakeholders dissatisfied with the web team look for other options, this situation will break down and the organization will reach a crisis where leaders and dissatisfied clients force the question, "Are we managing our web presence the way we should?" This presentation will focus on what a team in this situation can do to prevent that break down in confidence and its inevitable consequences of intrusive reviews, demoralizing accusations, and rushed corrective measures. I will focus on the importance of documenting current policies, standards, and strategies to use as tools to better manage relationships with and expectations of leadership and clients. I will also discuss outreach to key stakeholders and power users to build community and a sense of ownership and to communicate the web development road map. This is a governance issue, and my goal is to give insight and suggestions on how to preserve an active role for the web team in its own government, avoiding potentially damaging scenarios where that authority is undermined and the team's knowledge devalued. Having just gone though this process in my own organization as the head of a small web team, and having heard several similar stories from colleagues, I am convinced that this is a phenomenon that more and more of us will face in our organizations in the near future if we haven't already.103 A & B, Frontier Airlines Center20121009T11450020121009T123000David DeMello (Cornell University - ILR School)
Slidervention: Getting Content from Faculty Experts
Slidervention: Getting Content from Faculty Experts (MCS10)You are MacGyver. Your team (or army of one) can produce, audio, video, graphics, interactive activities, and more. With bubble gum, duct tape, and TextWrangler (or Notepad), you can make anything... except content.That's where your faculty come in. With their expert knowledge, you will be able to populate your new Website several times over. No problem, right?If you have faculty lining outside your cube to give you drafts of material, complete with great ideas of what to do with it, then this session is not for you. (That's right. Run along now. Buh-bye.)For the rest of you, join us as we share stories, tips, and tricks for getting content from faculty experts and creating engaging, informative Web experiences.102 A & B, Frontier Airlines Center20121009T11450020121009T123000Nikki Massaro Kauffman (Penn State), Louise Sharrar (Penn State)
Websites Featuring User-Created Content in Drupal
Websites Featuring User-Created Content in Drupal (TPR10)For over 9 years our office compiled campus-submitted deadlines, announcements, and events to send out in a daily email called Wooster Headline News (WHN). Not only did WHN feel dated, it had scaled out of control, and was deleted by many users. Through the use of Drupal, WHN is now auser-driven service that provides campus news through multiple channels: a website; category specific RSS feeds; and HTML email. Drupal has helped us to minimize the time required to maintain WHN, and provide news in a timely manner. We are also able to accept postings from students now, where in the past WHN was limited to faculty and staff. This presentation will cover the project from start to finish, including requirements, how common modules (CCK, Views) were used to meet those requirements with minimal coding, workflow, and post-project deployment and reception. Wooster has also deployed Drupal for rideshare, and marketplace websites, which will be used for comparison, to show the flexibility of using Drupal for this purpose.  103 C, Frontier Airlines Center20121009T11450020121009T123000Dwight Nagy (The College of Wooster)
Give 'em some social media love: The right people using the right tools for the right reasons
Give 'em some social media love: The right people using the right tools for the right reasons (UAD10)There's nothing that makes me cringe more than seeing a tweet that looks a little something like this: "You're reading something really interesting and you're really into it and then all of the sudden without warning it... fb.me/ohforcryingoutloud". Stop! I repeat, Stop! If you are sending out tweets like this one, cease all activity and back away from the computer! Aggregators can be your friend, but that tweet ain't no friend. In today's society, the majority of your target audience is going to be social-media-savvy, and it's imperative to show them you know what you're doing. Social media is not about quantity, it's not about mass-messaging, and it's not about having 50 different RSS feeds of your Facebook page. It's about establishing meaningful relationships, sharing relative information, creating a space for your community to engage with one another in open and honest ways, and giving your brand a down-to-earth human identity (tweets that appear to come from a robot are not down-to-earth). Using the right channels - and having the right people as the voice behind those channels - is key. Leading the social media charge at your institution is a tall order, especially when you realize that thinking strategically and setting goals to track your progress must be part of it. With so many social media platforms out there it can be difficult to know where to start. Well, take a deep breath, because we're going to chat about all of that. Join me as I share with you how I conducted an audit of all social media accounts at Providence College, developed a strategy, put it into place, and actively track its progress. We'll review post frequency and tone, best practices and how best to determine if you're using the right tools for the job. 20121009T11450020121009T123000Alana Riley (Providence College)
Docnito Learning Management System. Leading the Way
Docnito Learning Management System. Leading the Way (COR10)Docnito’s cutting edge Learning Management System will be demonstrated. Looking for a solution for your training online? We have everything you need. From simple testing to a full blown campus style environment, and everything in between, Docnito delivers. A must see for those looking for a new or alternative for their existing LMS. 103 D, Frontier Airlines Center20121009T11450020121009T123000Kevin Blucke (Docnito), Gary Campbell (Docnito)
12:30
1:10
PM
Lunch, sponsored by Siteimprove (Crystal Ballroom, Hilton fifth floor)
e52c15dc-693d-4cb7-aa0c-067fedbdeb30@2012.highedweb.org 20121009T12300020121009T131000
1:10
2:00
PM
General Announcements (Crystal Ballroom, Hilton fifth floor)
b0599f59-2995-4262-b4f3-bed390b3ffdd@2012.highedweb.org 20121009T13100020121009T140000
2:15
3:00
PM
How To Build a Web Unit On Cost Recovery – A UNSW Case Study
How To Build a Web Unit On Cost Recovery – A UNSW Case Study (AIM11)Web units in higher education are under increasing amounts of financial pressure to deliver projects on tight deadlines, often with a lack of resources. In this session, you will be presented with a case study of how a successful web unit was built in two years on a cost recovery model in a way that has delivered high quality service to project stakeholders while saving the university hundreds of thousands of dollars a year on digital spend. This presentation will cover the approach taken in setting up the web unit, our strategies to reduce costs and increase efficiency, a new way of looking at web as a service, a strategic overview of how the unit is financed and generates revenue and key insights from the last two years.102 D & E, Frontier Airlines Center20121009T14150020121009T150000David Turnbull (University of New South Wales)
Card Sorting: Research That Every Web Developer Should Use
Card Sorting: Research That Every Web Developer Should Use (MPD11)This top rated session is back by demand. Card sorting is a low-cost, fairly simple, quick, and effective method that informs the process of developing site architecture. This simple research method is one that every Web developer should use.103 A & B, Frontier Airlines Center20121009T14150020121009T150000Douglas Tschopp (Augustana College)
ALL THE THINGS!
ALL THE THINGS! (MCS11)Take a quick look around the web and it becomes obvious - users really do create the best content. The articles of wikipedia, the videos of youtube and the LOLcats of the cheezburger network- all examples of platforms based entirely on user generated content. Now think about your students, faculty and staff. Given the opportunity, what kinds of stories might they tell? What amazing images and videos would they share?In this 45 minute session, I will show you how to create your own platform to collect and maintain user generated content. It might be easier than you think. Over the past few years, I have created several systems, both inside and out of the realm of higher education. Using these examples, we can explore the highlights and pitfalls of collecting user generated content.102 A & B, Frontier Airlines Center20121009T14150020121009T150000Gabriel Nagmay (Portland Community College)
WordPress as a CMS
WordPress as a CMS (TPR11)Allegheny College, Maryville University and University of Mary Washington are three completely different institutions with one thing in common: they are all using the world’s most popular blogging system as their content management system (CMS). Although all three institutions are using WordPress as their CMS (or, at least, will be by the time this presentation is made), they have all implemented it in very different ways. There are a handful of major obstacles many institutions point out when considering WordPress as a CMS, and, collectively, we’ve encountered them all. Throughout this presentation, we’ll discuss the processes our institutions went through when choosing to use WordPress as its CMS, how we’ve overcome (or eliminated) many of the perceived obstacles in using WordPress, the unique processes we’ve used in implementing it, the challenges we’ve faced throughout the process and the benefits we’ve reaped from that decision. Is WordPress the right CMS for your institution? Maybe, maybe not. Regardless, you should know what you’re getting into (for better or worse) before you make that decision; and we’ll be here to help you out with that.103 C, Frontier Airlines Center20121009T14150020121009T150000Curtiss Grymala (University of Mary Washington), Jesse Lavery (Allegheny College), Eric Juden (Maryville University)
Rebuilding a University Homepage to be "Responsive." Twice. In Less than a Year.
Rebuilding a University Homepage to be "Responsive." Twice. In Less than a Year. (UAD11)There's no doubt Responsive Web Design is a hot topic in the web community. You know you should be considering RWD, but where do you start? Is hacking your current site to make it "responsive" enough? What about "mobile first" and "RESS"? Should you hide content from your mobile visitors? What pitfalls can you expect throughout the process? In the past year, Notre Dame has faced and worked through all of these questions with two redesigns of ND.edu and numerous client projects. During this overview of RWD we'll cover terminology, approaches, best practices, the issues we faced while building a mobile-first ND.edu and the solutions we implemented.102 C, Frontier Airlines Center20121009T14150020121009T150000Erik Runyon (University of Notre Dame)
Turn Your Course Catalog into Engaging Web Content
Turn Your Course Catalog into Engaging Web Content (COR11)Managing a course catalog can be a challenge. Catalog content is often run through parallel processes for print and web leading to duplication efforts and costs. Managing your catalog in a content management system can help resolve these challenges. In this presentation Ingeniux will demonstrate a powerful course catalog solution. With Ingeniux CMS you can import course data from an ERP system, automate the content approval process with workflows, and publish course catalog content to multiple formats. Join us to discover how Ingeniux CMS can help web managers streamline the course catalog publishing process. 103 D, Frontier Airlines Center20121009T14150020121009T150000Jim Edmunds (Ingeniux), Nathan Eggen (Ingeniux)
3:15
4:00
PM
Again and Again: UChicago Iterative Collaborations on Mobile
Again and Again: UChicago Iterative Collaborations on Mobile (AIM12)The University of Chicago has successfully collaborated with several campus partners on small-scale mobile projects and cross-campus mobile intelligence.Recent ECAR research points out that universities are both enthusiastic and deeply hesistant about significant collaborative commitments. Chicago's experience illustrates several ways to collaborate without significant resources.  IT Services senior leadership identified a willing collaborative partner in the University's Smart Museum (http://smartmuseum.uchicago.edu). For their Go Figure exhibit, ITS was able to provide museum visitors with additional video resources viewable on wall-mounted iPads that typically would not be available during a traditional exhibit. The majority of the work came from Web Services, but at various times, computer leasing, networking and an iOS programmer got involved. (http://www.uchicago.edu/features/20110808_go_figure/)Web Services engaged the Smart Museum for a subsequent exhibit, building on the lessons learned from the previous collaboration. The team composition changed and the mobile goals were sharpened. During this time, Web Services also worked on a mobile tours site (https://tours.uchicago.edu/), released a mobilized combined course registration, add/drop, time schedules and evaluations site (https://classes.uchicago.edu/) and ran a mobile ideas contest. The lessons learned from each of these projects have combined into a larger outlook on the unique content around the university (https://mobile.uchicago.edu). Within one month of the Go Figure exhibition opening, the videos had been played 6000 times from within the exhibit (another 800 from the website directly.) It was a homepage news item, and people started turning to us for mobile consulting. It established that an ongoing stream of short term projects are possible, where learning is incremental and the clients get something in return. As time has progressed, new developments in the app store have replaced work that was hand-coded not six months before.  Participants will be able to assess to what degree small scale mobile collaboration is possible on their campus. Participants will be able to assemble a lightweight mobile "brain" from a kit of parts for their university, such that they can stay better informed of campus needs and will be able to spot opportunities for quick collaboration.102 D & E, Frontier Airlines Center20121009T15150020121009T160000Cornelia Bailey (University of Chicago)
A Conceptual Framework for Effective Web Governance in Higher Education
A Conceptual Framework for Effective Web Governance in Higher Education (MPD12)What do we mean when we talk about "the web"? It is helpful to start with a solid and shared understanding of the different pieces that make up today's higher education web sites to effectively govern within institutions and communicate between them. This presentation reviews the taxonomy introduced in the April 2012 Link article. From there, the framework will be applied to such tasks as policy development, defining individual and unit responsibilities, and the assessment of organizational needs.103 A & B, Frontier Airlines Center20121009T15150020121009T160000Steven Lewis (The College at Brockport, SUNY)
Student-Sourcing Your College's Web Content
Student-Sourcing Your College's Web Content (MCS12)Berklee College of Music made great strides in the past three years using student content to further our admissions and public relations agendas. We make student blog posts, video, and pictures a big part of our strategy, and focus a large part of our marketing efforts on developing platforms for sharing this content, including: www.berklee-blogs.com www.youtube.com/berkleecollege www.flickr.com/berkleecollege www.berklee.edu/social-media.  Topics to be explored include: 1) Gathering, developing, and monitoring student content on the web 2) Using social media and student voices to encourage two-sided conversation with prospective students (and other audiences) 3) Developing platforms for displaying student content using WordPress, Tumblr, YouTube, and other avenues 4) Case studies demonstrating the creative uses of social media and student-sourced content at Berklee and other colleges 5) Work flow and content management for student-sourced marketing initiatives.102 A & B, Frontier Airlines Center20121009T15150020121009T160000Magen Tracy (Berklee College of Music)
WordPress FUNctions
WordPress FUNctions (TPR12)This session will be entirely about the magic of the functions.php file in your WordPress theme. Eliminate bulky plugins with a few lines (customize login page, expand user profiles, adding new user roles, altering user role permissions, including thumbnails in rss feeds, etc.) Discover the power of shortcodes and how they can be used to simplify your user experience.You'll leave this session with A LOT of examples of things you can add into the functions.php file and how to then use that throughout your theme files, or inline in posts and pages.103 C, Frontier Airlines Center20121009T15150020121009T160000Lacy Tite (Vanderbilt University)
Open Source Tools for Inspecting and Evaluating Web Sites for WCAG 2.0 Compliance
Open Source Tools for Inspecting and Evaluating Web Sites for WCAG 2.0 Compliance (UAD12)Dynamic content and HTML5 technologies are rapidly become a standard part of web design and many current accessibility evaluation tools cannot analyze dynamic content. This session will provide an overview of the open source Accessibility Evaluator 2.0 for Firefox and Functional Accessibility Evaluator 2.0 that use the OpenAjax accessibility evaluation library to analyze dynamically generated content. The OpenAjax rule sets and rules are organized based on the Principles, Guidelines and Success Criteria of W3C Web Content Accessibility Guidelines 2.0. The tools provide the capability to generate WCAG 2.0 compliance reports. The Accessibility Evaluator 2.0 for Firefox is designed to inspect the accessibility of a web page and highlight accessibility features and problems. The Functional Accessibility Evaluator 2.0 is designed as an auditing tool to evaluate an entire website for compliance to WCAG 2.0 success criteria. The OpenAjax rule set and rules will also be presented and information will be presented on how people can customize rules to validate the accessibility features of their own designs. The session will encourage participation by using the websites of participants to illustrate the accessibility inspection and evaluation capabilities of the Open Source evaluation tools. The session will include: 1. Demonstration of Accessibility Evaluator 2.0 for Firefox 2. Demonstration of Functional Accessibility Evaluator 2.0 3. Organization of OpenAjax rule sets and rules 4. Preferences and how to customize rules.102 C, Frontier Airlines Center20121009T15150020121009T160000Jon Gunderson (University of Illinois)
The Future of Social Media in Higher Ed
The Future of Social Media in Higher Ed (COR12)We all agree Social Media isn't going anywhere, but where is it going? With almost every institution now on board with some sort of social media effort, it's time to move beyond the experimentation stage and begin to achieve real results. This session will debunk the social myths currently plaguing higher ed, and explain why private social networks are key to maximizing student engagement.103 D, Frontier Airlines Center20121009T15150020121009T160000Brandon Croke (Inigral)
4:00
5:30
PM
Refreshment Break, sponsored by Trinkton (101, Frontier Airlines Center)
65715f9e-0f01-4f20-86ac-b01cfd6cd38c@2012.highedweb.org 20121009T16000020121009T173000
4:00
5:30
PM
Poster Sessions
@2012.highedweb.org 20121009T16000020121009T173000
6:30
10:30
PM
Excursion at Discovery World (Discovery World, 500 N. Harbor Dr., Milwaukee)
1d2399e4-0d14-43e1-9abc-7ffae156d832@2012.highedweb.org Excursion at Discovery WorldOn our last night in Milwaukee we’ll take to the shores of Lake Michigan at interactive learning center Discovery World. Cap off your time in MKE in style as we dance, eat, drink & be merry – with a few fun #heweb surprises along the way.20121009T18300020121009T223000

Wednesday, October 10

Applications, Integration and Mobile Management and Professional Development Marketing, Content, and Social Strategy Technical: Propeller Hats Required Usability, Accessibility and Design
7:30
9:00
AM
Breakfast (Crystal Ballroom, Hilton fifth floor)
bf6f697d-d4fb-4543-9905-9b71ef78ba00@2012.highedweb.org 20121010T07300020121010T090000
8:15
8:45
AM
Best of Track Awards (Crystal Ballroom, Hilton fifth floor)
3f7ee53b-f956-406b-8010-0f1467eabe17@2012.highedweb.org 20121010T08150020121010T084500
9:00
9:45
AM
Mobile Warming: A New Approach To Student Engagement
Mobile Warming: A New Approach To Student Engagement ()It’s no surprise that the students sitting in the back row with their cell phone in hand probably aren’t following along. We can’t be certain if they are taking notes, texting that cute girl in the next row, or contemplating their next Facebook status. Regardless of their intent, these students carry with them the technology and social connections necessary to engage each other in meaningful discussion. This presentation will explore the development of new mobile applications designed to take advantage of the mobile and social technologies students are already using. A growing interest in connection and conversation creates new opportunities to engage students both in and out of the classroom - not by creating new destinations, but by taking the conversation to where they already live.102 D & E, Frontier Airlines Center20121010T09000020121010T094500Kyle Bowen (Purdue University)
I Don't Have Your Ph.D. - Working with Faculty and the Web
I Don't Have Your Ph.D. - Working with Faculty and the Web ()How do you make sense of and promote faculty research if you have no background in their subject area, let alone an advanced degree? How can you work with difficult faculty personalities, from the complete technophobe to the extreme early adopter? This session will draw from Amanda Costello’s experience as a web designer and content strategist at the University of Minnesota, one of the country’s largest research institutions. Learn how to channel your faculty’s expertise into great web content, and build their trust in your knowledge and skills. Bring your questions, triumphs and war stories!103 A & B, Frontier Airlines Center20121010T09000020121010T094500Amanda Costello (University of Minnesota)
No Such Thing As TMI: How to Create a Culture of Sharing
No Such Thing As TMI: How to Create a Culture of Sharing ()Sharing is nice. We’ve known that since kindergarten, right? Yet why are so many things still siloed in higher ed? Generating fresh content and sharing accurate, up-to-date information is pivotal to a college website’s success, and sharing said content through social media and other marketing channels is equally important. In this session, Donna will show you how to share content and coordinate story ideas and information across campus—and give tips on motivating others to get in the habit of sharing. Also, she will show you examples of how she and her colleagues at Elizabethtown College use features from within their CMS to create and manage sharable content—from a single figure like tuition to page content and forms—which makes everyone’s lives easier.102 A & B, Frontier Airlines Center20121010T09000020121010T094500Donna Talarico (Elizabethtown College)
WordPress FUNctions
WordPress FUNctions ()This session will be entirely about the magic of the functions.php file in your WordPress theme. Eliminate bulky plugins with a few lines (customize login page, expand user profiles, adding new user roles, altering user role permissions, including thumbnails in rss feeds, etc.) Discover the power of shortcodes and how they can be used to simplify your user experience.You'll leave this session with A LOT of examples of things you can add into the functions.php file and how to then use that throughout your theme files, or inline in posts and pages.103 C, Frontier Airlines Center20121010T09000020121010T094500Lacy Tite (Vanderbilt University)
Rebuilding a University Homepage to be "Responsive." Twice. In Less than a Year.
Rebuilding a University Homepage to be "Responsive." Twice. In Less than a Year. ()There's no doubt Responsive Web Design is a hot topic in the web community. You know you should be considering RWD, but where do you start? Is hacking your current site to make it "responsive" enough? What about "mobile first" and "RESS"? Should you hide content from your mobile visitors? What pitfalls can you expect throughout the process? In the past year, Notre Dame has faced and worked through all of these questions with two redesigns of ND.edu and numerous client projects. During this overview of RWD we'll cover terminology, approaches, best practices, the issues we faced while building a mobile-first ND.edu and the solutions we implemented.102 C, Frontier Airlines Center20121010T09000020121010T094500Erik Runyon (University of Notre Dame)
9:45
10:15
AM
Refreshment Break (First floor foyer, Frontier Airlines Center)
b72e7b32-f2bc-47dd-9660-93a4d64a370f@2012.highedweb.org 20121010T09450020121010T101500
10:15
11:00
AM
Mobile Warming: A New Approach To Student Engagement
Mobile Warming: A New Approach To Student Engagement ()It’s no surprise that the students sitting in the back row with their cell phone in hand probably aren’t following along. We can’t be certain if they are taking notes, texting that cute girl in the next row, or contemplating their next Facebook status. Regardless of their intent, these students carry with them the technology and social connections necessary to engage each other in meaningful discussion. This presentation will explore the development of new mobile applications designed to take advantage of the mobile and social technologies students are already using. A growing interest in connection and conversation creates new opportunities to engage students both in and out of the classroom - not by creating new destinations, but by taking the conversation to where they already live.102 D & E, Frontier Airlines Center20121010T10150020121010T110000Kyle Bowen (Purdue University)
I Don't Have Your Ph.D. - Working with Faculty and the Web
I Don't Have Your Ph.D. - Working with Faculty and the Web ()How do you make sense of and promote faculty research if you have no background in their subject area, let alone an advanced degree? How can you work with difficult faculty personalities, from the complete technophobe to the extreme early adopter? This session will draw from Amanda Costello’s experience as a web designer and content strategist at the University of Minnesota, one of the country’s largest research institutions. Learn how to channel your faculty’s expertise into great web content, and build their trust in your knowledge and skills. Bring your questions, triumphs and war stories!103 A & B, Frontier Airlines Center20121010T10150020121010T110000Amanda Costello (University of Minnesota)
No Such Thing As TMI: How to Create a Culture of Sharing
No Such Thing As TMI: How to Create a Culture of Sharing ()Sharing is nice. We’ve known that since kindergarten, right? Yet why are so many things still siloed in higher ed? Generating fresh content and sharing accurate, up-to-date information is pivotal to a college website’s success, and sharing said content through social media and other marketing channels is equally important. In this session, Donna will show you how to share content and coordinate story ideas and information across campus—and give tips on motivating others to get in the habit of sharing. Also, she will show you examples of how she and her colleagues at Elizabethtown College use features from within their CMS to create and manage sharable content—from a single figure like tuition to page content and forms—which makes everyone’s lives easier.102 A & B, Frontier Airlines Center20121010T10150020121010T110000Donna Talarico (Elizabethtown College)
WordPress FUNctions
WordPress FUNctions ()This session will be entirely about the magic of the functions.php file in your WordPress theme. Eliminate bulky plugins with a few lines (customize login page, expand user profiles, adding new user roles, altering user role permissions, including thumbnails in rss feeds, etc.) Discover the power of shortcodes and how they can be used to simplify your user experience.You'll leave this session with A LOT of examples of things you can add into the functions.php file and how to then use that throughout your theme files, or inline in posts and pages.103 C, Frontier Airlines Center20121010T10150020121010T110000Lacy Tite (Vanderbilt University)
Rebuilding a University Homepage to be "Responsive." Twice. In Less than a Year.
Rebuilding a University Homepage to be "Responsive." Twice. In Less than a Year. ()There's no doubt Responsive Web Design is a hot topic in the web community. You know you should be considering RWD, but where do you start? Is hacking your current site to make it "responsive" enough? What about "mobile first" and "RESS"? Should you hide content from your mobile visitors? What pitfalls can you expect throughout the process? In the past year, Notre Dame has faced and worked through all of these questions with two redesigns of ND.edu and numerous client projects. During this overview of RWD we'll cover terminology, approaches, best practices, the issues we faced while building a mobile-first ND.edu and the solutions we implemented.102 C, Frontier Airlines Center20121010T10150020121010T110000Erik Runyon (University of Notre Dame)
11:15
AM –
12:00
PM
Closing Remarks, Prestige Award, Door Prizes (Crystal Ballroom, Hilton fifth floor)
fad88628-a1bf-4a5e-9b94-934af9ee8a21@2012.highedweb.org 20121010T11150020121010T120000
12:00
12:45
PM
Closing Lunch (Crystal Ballroom, Hilton fifth floor)
dd6f584e-2d52-466a-805c-d1988177e40e@2012.highedweb.org 20121010T12000020121010T124500
1:00
4:30
PM
Workshops
Creating an Effective Higher Ed Newsroom
Creating an Effective Higher Ed Newsroom (WRK7)News content is one of the best opportunities we have to convey information about our institution. By effectively telling stories about the people, events and experiences that make our schools special places to live and learn, we can create powerful connections with our audience that drive action. But how do we do this, when the higher ed newsroom is often still churning out press releases and not exploring storytelling, new content types and the role of social media? In this informative, interactive and slightly off-kilter workshop, we’ll dive into the principles involved in shaping the modern, effective higher ed online newsroom, including: an overview of storytelling; editorial partnerships and workflow; real-time coverage; newswriting for the web; multimedia and interactive content creation; the role of social media in news; SEO; structured content; and cross-channel publishing. Then, we will put those principles to test in a real-time exercise. You may enter Clark Kent, but you will leave as a news content superhero.102 D & E, Frontier Airlines Center20121010T13000020121010T163000Georgy Cohen (Crosstown Digital Communications)
How to Look and Feel Awesome with Emerging Technologies
How to Look and Feel Awesome with Emerging Technologies (WRK8)In higher ed, we're no strangers to doing more with less. We have less manpower, but higher expectations. We have fewer resources, but more responsibilities. We need new ways to curate content, to shine while presenting information and to make things interesting for our users. But it doesn't have to be mission impossible. You, too, can be a disruptive technologist. Let's talk disruptive technology and how you can use it to win friends and influence people. Need ways to curate information in an interesting format? We've got apps for that. Want a way to collaborate with coworkers that doesn't share internal information to outsiders? We've got ways to do that, too. How about growing your community? We're way ahead of you. In this workshop, you will explore emerging technologies to embed in your sites, add to the conversation, and add to your repertoire of looking good and being awesome. And really, who can't use an inside track to awesome?103 C, Frontier Airlines Center20121010T13000020121010T163000Robin Smail (Firebrand Tribe)
Minimum Viable Web Workshop
Minimum Viable Web Workshop (WRK9)Based on the Minimum Viable Product approach that is advocated by the Lean Thinking movement, this workshop will teach web professionals of all kinds — designers, developers, programmers, and content strategists — how to create web solutions by applying a product management approach to their work. No matter what your technical or professional capability is, you can apply product management principles to your web sites and applications in a way that guarantees you will get the best possible results with the lower possible cost and shortest schedule to delivery. The Minimum Viable Web workshop will walk you through several steps that, taken together, will lead you to higher levels of web design success. The workshop will connect the approaches of:user experience designmobile firstresponsive designagile developmentcontent strategyand usability evaluationinto an overall strategy for delivering progressively-enhanced design solutions that meet your users' and organizations' needs.102 C, Frontier Airlines Center20121010T13000020121010T163000Kristofer Layon (Capella University)
Using HTML5 & Accessible Rich Internet Accessibility to Create Highly Accessible Web Resources
Using HTML5 & Accessible Rich Internet Accessibility to Create Highly Accessible Web Resources (WRK10)Dynamic content and HTML5 technologies are rapidly become a standard part of web design. This session will provide an overview of how to use the Accessible Rich Internet Accessibility (ARIA) technologies and HTML5 to improve the accessibility of dynamic web content. The session will also cover the issues with some features of HTML5 that can cause accessibility problems. The session will also present Open Source tools for inspecting the accessibility of web resources and creating WCAG 2.0 compliance reports using the OpenAjax accessibility evaluation library. The session will encourage participation by using examples of existing websites to show HTML5 and ARIA is integrated in to dynamic web content designs to improve accessibility and will use the websites of participants to illustrate the accessibility inspection and evaluation capabilities of the Open Source evaluation tools. The session will include: 1. Using ARIA landmarks to improve document navigation 2. Complying with WCAG 2.0 form accessibility requirements 3. Dynamic pull down and fly out menu accessibility 4. Accessibility of hiding and showing content in tabs 5. Basics of making HTML/Javascript widgets accessible 6. Accessibility features of open source widget toolkits like JQuery and Dojo 7. Using Open Source tools to inspect and evaluate the accessibility of resources for WCAG 2.0 compliance 8. Discussion of what is the difference between accessible design and WCAG 2.0 compliance.102 A & B, Frontier Airlines Center20121010T13000020121010T163000Jon Gunderson (University of Illinois)
Writing a WordPress Plugin
Writing a WordPress Plugin (WRK11)During this workshop, we will write a simple WordPress plugin. I will take you through the basic steps of creating the plugin file, including the proper header, and using some basic API functions available in WordPress. As part of the plugin, we'll develop a new shortcode to be used anywhere within the content of posts and we'll develop a widget to be used in widgetized areas (such as sidebars and footers). We will also review the process of creating the "settings" area for the plugin to be displayed in the administration area of WordPress.103 A & B, Frontier Airlines Center20121010T13000020121010T163000Curtiss Grymala (University of Mary Washington)
You Have an iPhone. Now What?
You Have an iPhone. Now What? (WRK12)This session will show you how to turn your iPhone into a hub for high quality, professional photos and videos. Carrie and Brent will discuss a variety of apps to help you shoot and edit video and photos. Additionally, they’ll discuss some low-cost gadgets that will allow you to enhance the quality of your work. This is a hands on session, so be prepared to be interviewed or make a cameo appearance in a video. You’ll leave with an understanding on how to leverage your iPhone as a tool to help your university communicate its message.103 D, Frontier Airlines Center20121010T13000020121010T163000Brent Passmore (University of Central Arkansas), Carrie Phillips (Arkansas Tech University)