No Such Thing As TMI: How to Create a Culture of Sharing
102 A & B, Frontier Airlines Center
Sharing is nice. We’ve known that since kindergarten, right? Yet why are so many things still siloed in higher ed? Generating fresh content and sharing accurate, up-to-date information is pivotal to a college website’s success, and sharing said content through social media and other marketing channels is equally important. In this session, Donna will show you how to share content and coordinate story ideas and information across campus—and give tips on motivating others to get in the habit of sharing. Also, she will show you examples of how she and her colleagues at Elizabethtown College use features from within their CMS to create and manage sharable content—from a single figure like tuition to page content and forms—which makes everyone’s lives easier.
Integrated Marketing Manager, Elizabethtown College
Donna Talarico works in Office of Marketing Communications at Elizabethtown College as integrated marketing manager. She was an adjunct faculty member at Wilkes University, where she designed and taught a course in PR and Social Media; she frequently presents in classrooms and boardrooms on the same topic. From 2007 to 2010, Talarico worked in sales and marketing at Solid Cactus, a leading eCommerce developer. She’s also worked in the continuing education field as a career school admissions representative and in various aspects of radio, including promotions and on-air. Until she relocated to Central Pa., she was a long-time contributing writer for Wilkes-Barre’s highly popular alternative weekly, The Weekender, landing dozens of covers stories. She is the founder and publisher of Hippocampus Magazine, a online monthly literary magazine dedicated to creative nonfiction. She has an MFA in creative writing and a BA in communication studies, both from Wilkes University.