October 7-10, 2012, in Milwaukee, Wisconsin

Session Details

Digital Asset Management is a website strategy to tell your University's story

#COR2 Corporate Track

103 D, Frontier Airlines Center


An organization can become unstable if its brand story isn't communicated clearly and consistently. Digital asset management (DAM) is a strategy that can be used to capture and deliver the most important elements of a University story – consistently – through its website. Our presentation will use a demo of one University's DAM system to show how it has enhanced their brand story and website and, ultimately, saved them time and resources.


Nina Brakel-Schutt
Business Development Director, Widen

Nina has over 20 years of experience in brand strategy and integrated marketing communcations. She came to Widen in 2012 as the Business Development Director, but spent her career before that on the agency side in Chicago, helping large and small companies strengthen and communicate their brands. For six years, Nina served as a Managing Partner of her own brand consulting firm, Identity 3.0. She was also an adjunct teacher of marketing at DePaul University. Her client experience spans many industries with organizations like Allstate, Lund International, General Electric, Benedictine University, and Rush University.


Lee Stadler
Senior Designer, Ottawa University

Lee is the Senior Designer at Ottawa University. As a designer, creative director and educator, Lee specializes in rebuilding brands. Stadler has guided organizations to solutions in higher education, fashion, photography, and other fields through brand visualization, nationwide campaigns, publications, identity packages, and custom curricula focused on brand education. His passion for solving organizational need through theory and information visualization has led to the development of new methods for data and information navigation; Modular Axes, a new system for visual layout; 120 hours, a guided internship program; and Pocket Snapper, a photography primer for beginning and advanced practitioners. He also teaches photography, design and production, utilizing a thorough cross-discipline approach to design and problem solving.