The Magic and Mystery of Near Field Communication (NFC)
First floor foyer, Frontier Airlines Center
We've all heard of QR codes but have you heard about the latest smartphone (and tablet) technology, Near Field Communication? Millions of smartphones have NFC capabilities (including two generations of Samsung and HTC smartphones -- and rumored to be in the new iPhone coming this fall).
Learn how you can quickly and inexpensively create information-rich, super-usable NFC tags to place throughout your campus. Simply tap your smartphone or tablet against the NFC sticker, and content can display immediately! Want to create a self-guided campus tour? Place an NFC sticker on the door of a building to immediately let a user know what departments/functions are in that building, display a video clip or let folks check in on social media. Place an NFC sticker on your office door, and load it up with your professional contact information. Have a WiFi hotspot for guests in your building or office or classroom or lab or campus? Simply tap your phone against the sticker, and voila, they're connected. There are so many options! We'll also address some potential pitfalls, so you don't fall into them.
We will show a self-guided campus tour pamphlet for smartphone users and provide a hands-on demonstration with both NFC tags and devices to play with. (We'll even include NFC stickers with QR codes printed on them, for double the fun!)
Manager, Web Communications, University of Rhode Island
Kerri Hicks has been a web developer for 18 years, and has spent 16 of those in higher ed. She's a usability, UX and HCI junkie, always striving to make user experiences as effective, enjoyable, and frictionless as possible. She's an early adopter of technologies, and swears she's iOS/Android agnostic.
Marketing and Advertising Coordinator, University of Rhode Island
Cindy Sabato has been championing K-12 and higher education for 20 years, first in public relations and now marketing. Her speciality is highly personalized approaches that blend the best of both worlds, and she's always looking for the next new way to create a positive visitor experience - the best kind of marketing message.