October 7-10, 2012, in Milwaukee, Wisconsin

Session Details

Slidervention: Getting Content from Faculty Experts

#MCS10 Marketing, Content, and Social Strategy Track

102 A & B, Frontier Airlines Center


You are MacGyver. Your team (or army of one) can produce, audio, video, graphics, interactive activities, and more. With bubble gum, duct tape, and TextWrangler (or Notepad), you can make anything... except content.

That's where your faculty come in. With their expert knowledge, you will be able to populate your new Website several times over. No problem, right?

If you have faculty lining outside your cube to give you drafts of material, complete with great ideas of what to do with it, then this session is not for you. (That's right. Run along now. Buh-bye.)

For the rest of you, join us as we share stories, tips, and tricks for getting content from faculty experts and creating engaging, informative Web experiences.


Nikki Massaro Kauffman
Multimedia Specialist, Penn State

Massaro Kauffman's interests are in the areas where technology, training, and communication intersect. She has degrees in both computer science and in education. She has over 14 years experience in education and technology. She has produced learning objects and programmed educational tools for hundreds of course sections each semester. She has coordinated faculty and staff training for 20+ departments and 30+ locations. She has led a unit of educational technologists.

Her passion is finding ways to present information so that it reaches the widest possible audience. It is something she has done in every career she held, from using Web Analytics to assess training materials, to creating multimedia learning objects, to writing scripts for course Website CMS. Nikki enjoys working with learners of all ages and abilities, finding the balance between meeting individual needs and scalability, and writing about herself in the third person.

Louise Sharrar
Instructional Designer, Penn State

Louise has worked with Penn State's World Campus for seven years and has experience in various positions and was promoted to an instructional designer last year. Her experience as an online student has enabled her to grow in her current position and has enabled her to share her experiences with others from not only an educational perspective but also a student perspective. Additionally, she also has 5+ years of experience as a technical trainer with a manufacturing company. Her passion is finding ways to present content in multiple formats so that it addresses the needs of varying learning styles, finding ways to assist learners working in collaborative environments, and providing faculty members with the tools they need in order to be successful teaching in an online environment. She holds an MS in Education, a BA in Visual Communications, and an Associate’s Degree in Business Administration.