October 7-10, 2012, in Milwaukee, Wisconsin

Session Details

Journalist turned Web Professional: How to Write (and Edit!) Stuff People May Actually Read

#PST15 Poster Sessions Track

First floor foyer, Frontier Airlines Center

Tuesday,
4:00
5:30
PM

Don’t let your web users be distracted by poor grammar, unnecessary words, and undecipherable content. Explore useful tips and tricks that help you in your day-to-day workweek including:  a (fun, seriously!) brush-up on grammar - laminated cheat sheets included; discussion of style usage -AP, Chicago, or something all your own? How to use, enforce and be consistent;  writing/editing for the “F-shaped” pattern (here’s looking at you, Jakob Nielsen) to improve web content and then also structuring more in-depth content to get your users what they need. Watch your analytics improve!

Presenter

Amber Balash
Content Manager for Publications & Web, Malone University

Amber Balash is the content manager for publications & web at Malone University where she is editor of Malone Magazine and is responsible for developing, editing, adapting, and coordinating content for the website. She has worked as a reporter for The Repository (Canton, Ohio), The Independent (Massillon, Ohio) and has done freelance writing for a number of other organizations. She has been at Malone since 2001.