October 7-10, 2012, in Milwaukee, Wisconsin

Session Details

Location-based "Walking Tour" using TagWhat

#MCS9 Marketing, Content, and Social Strategy Track

102 A & B, Frontier Airlines Center


Fairfield University has had a "Walking Tour" pamphlet for more than two years. It is used by visitors who come after hours or don't want the standard admission tour. When geo-location service company TagWhat approached Fairfield in 2011 with an offer to create GPS-based tags of our locations that tell their "story," we took the idea one step further to use the location-based service to enhance our walking tour materials and make it easy for visitors to get a full story and experience on mobile using TagWhat. Learn how we explored the capabilities of the TagWhat tool and its content management system to create more than just a standard GPS experience. Combining directions with story and enhancing it with other multimedia elements, this new 'visitor' can learn more about Fairfield University than one could ever expect in a 45-minute guided in-person tour. Different from other GPS-based tools such as Foursquare, TagWhat offered us a way to present basic location content and add video, audio and mobile actions to the tour, going well beyond mere check-ins and coupon incentives for participation. Learn how we expanded the basic concept of location storytelling to meet our off-hour visitor needs from an admission and public information perspective and how we plan to promote and expand the use of our new "Walking Tour."


Scott Barnett
Director of Web Communications, Fairfield University

Scott B. Barnett is presently the Director of Web Communications at Fairfield University and has a diverse and extensive background in both academia and business. He was an interactive producer for the D.L. Ryan Companies, an interactive producer at Modem Media (Digitas), and an assistant professor at Quinnipiac University. Barnett has led web teams on development projects for corporations large and small, for clients including the United States Marines, IBM, Subway, Dove and several minor league baseball teams. Barnett has chaired the Interactive Student Competition of the Broadcast Education Association (BEA) and presented at conferences such as Streaming Media East, Digital Hollywood East and HighEdWeb. Barnett holds an M.A. in Educational Media from the Fairfield University and also a M.S., Computer Science from Quinnipiac University. He obtained a B.S. in Television & Radio Production from Syracuse University in 1982.