October 7-10, 2012, in Milwaukee, Wisconsin

Session Details

Terrific Teaching Technology Tales: Marketing Via Storytelling

#MCS4 Marketing, Content, and Social Strategy Track

102 A & B, Frontier Airlines Center


The Daily Buzz is a unique part of the news section of Penn State's Teaching and Learning with Technology (TLT) website. More features than hard news, the Daily Buzz serves two purposes: it places new content on the TLT site on a daily basis, giving people a reason to visit the regularly, and promotes TLT services and other educational technologies at the university. Using a variety of formats, from written word to podcasts to videos, the story of Penn State-style educational technology is told.

This presentation will look at some recent examples of Daily Buzz stories; how they are produced; why you shouldn't be afraid to dip your toes into multimedia production; the various technology tools used such as GarageBand, Flip camera, and Google Docs; best ways to sniff out stories; incorporating social media; simple ways to allow people to tell their story themselves; and some surprising ways the content you produce can be used to market your unit, department and/or university/college.


Jamie Oberdick
Associate Editor, Publications, Penn State University

Jamie Oberdick has more than 22 years of marketing communications experience, with seven of those years at Penn State in Teaching and Learning with Technology (TLT). His role involves promoting the fantastic and innovative ed tech services developed and provided at TLT and providing content to the TLT site. Once "just" a writer/editor/mar-comm guy, Oberdick has added multimedia production and social media to his realm of skills because, well, the world is changing and he is trying to avoid being a curmudgeonly Luddite as long as possible. Prior to coming to Penn State, Oberdick worked in the non-profit, charitable giving, health care and corporate worlds (including a stint at an Internet startup, but hey, who hasn't?).