We’re All in This Together: Connecting the Silos of Social Media
First floor foyer, Frontier Airlines Center
Silos: we deal with them every day in higher education. It’s easy to create a good strategy for your own microcosm, but is it always the best strategy? In this session, find out why Belmont University created a social media administration team with members from across the institution, and learn how the team is working to make social media a success at the university.
Social Media & Web Marketing Specialist, Belmont University
Lougan Bishop is the Social Media & Web Marketing Specialist for Belmont University's Office of Marketing and Special Initiatives. In his role, Bishop is responsible for strategy and oversight of all aspects of Belmont’s social and new media presence. He is chair of the Social Media Administration Team, which oversees the University's Twitter, Facebook and YouTube accounts and provides leadership in departmental marketing efforts using social media. Bishop also serves as the ex-facto advisor to the University Strategic Marketing Team in regards to social media. In addition, he manages university blogs and serves as a point-of-contact for video projects and productions executed through the Office of University Marketing and Special Initiatives.