October 7-10, 2012, in Milwaukee, Wisconsin

Session Details

Developing and Maintaining Web Content: An Idea Generating Workshop

#WRK2 Workshops Track

103 C, Frontier Airlines Center


This popular HighEdWeb workshop is a great way to start off the conference! Using some of the cornerstone topics in communications and public relations, this workshop examines the development of good Web content. The second half of the workshop looks at research techniques available for developing and assessing websites.


Douglas Tschopp
Entrepreneurial Center Director, Augustana College

Doug Tschopp is the Entrepreneurial Center Director at Augustana College in Illinois. He has also served as the Director of Marketing since 1992 and served as the school's webmaster for eight years. He is a full-time administrator who teaches public relations and advises student organizations focused on Web and advertising. His long history with this conference includes pioneering a track focused on content and design, and he is now in his 10th year as the conference's program chair. Tschopp received a BA in accounting and business administration (and a minor in economics) from St. Ambrose College. His MBA is from the University of Iowa.