Give 'em some social media love: The right people using the right tools for the right reasons
There's nothing that makes me cringe more than seeing a tweet that looks a little something like this: "You're reading something really interesting and you're really into it and then all of the sudden without warning it... fb.me/ohforcryingoutloud". Stop! I repeat, Stop! If you are sending out tweets like this one, cease all activity and back away from the computer! Aggregators can be your friend, but that tweet ain't no friend. In today's society, the majority of your target audience is going to be social-media-savvy, and it's imperative to show them you know what you're doing. Social media is not about quantity, it's not about mass-messaging, and it's not about having 50 different RSS feeds of your Facebook page. It's about establishing meaningful relationships, sharing relative information, creating a space for your community to engage with one another in open and honest ways, and giving your brand a down-to-earth human identity (tweets that appear to come from a robot are not down-to-earth). Using the right channels - and having the right people as the voice behind those channels - is key. Leading the social media charge at your institution is a tall order, especially when you realize that thinking strategically and setting goals to track your progress must be part of it. With so many social media platforms out there it can be difficult to know where to start. Well, take a deep breath, because we're going to chat about all of that. Join me as I share with you how I conducted an audit of all social media accounts at Providence College, developed a strategy, put it into place, and actively track its progress. We'll review post frequency and tone, best practices and how best to determine if you're using the right tools for the job.
Associate Director of Web Design & Social Media, Providence College
Alana Riley (<a href="https://twitter.com/alanariley">@alanariley</a>) is the Associate Director of Web Design, Content & Social Media for <a href="http://www.providence.edu/Pages/default.aspx">Providence College</a> in Rhode Island. In January of 2012, Riley conducted a social media audit at PC and created a strategy from its findings. Within 60 days there were already significant measurable improvements. In years prior, she was the Manager of Web Services at Berklee College of Music and also worked at the University of Rhode Island.<br/>
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