October 7-10, 2012, in Milwaukee, Wisconsin

Session Details

You Have an iPhone. Now What?

#MPD5 Management and Professional Development Track

103 A & B, Frontier Airlines Center


This session will show you how to turn your iPhone into a hub for high quality, professional photos and videos. Carrie Phillips and Brent Passmore will discuss a variety of apps to help you shoot and edit video and photos. Additionally, they’ll discuss some low-cost gadgets that will allow you to enhance the quality of your work. You’ll leave with an understanding on how to leverage your iPhone as a tool to help your university communicate its message.


Brent Passmore
Director of Web Development, University of Central Arkansas

Brent Passmore is the Director of Web Development at the University of Central Arkansas. As director, Passmore coordinates the overall web and new media presence at UCA. He also works with various departments on campus to develop promotional websites that advance the university's mission to both internal and external audiences. Passmore is currently involved with the implementation of the university's "Graphic Identity Style Guide" as well as helping to update UCA's crisis communications plan. In his spare time, you will find him transitioning all university websites to WordPress. Passmore graduated from the University of Central Arkansas with a degree in Mass Communications. Most recently, he obtained his master's degree from Webster University in Communications Management. He is making plans to start work on his Ph. D. this fall. He serves on the Board of Directors for CASE District IV and the Arkansas High Ed Web.

Carrie Phillips
Director of New Media, Arkansas Tech University

Carrie Harris Phillips is the Director of New Media at Arkansas Tech University. When she is not conceptualizing and bringing to fruition video projects that showcase the many great things happening at Arkansas Tech, she is implementing a university wide "Social Media Guidelines" effort that applies proper branding to all college and departmental efforts. She is also responsible for researching, creating and maintaining new media initiatives that advance Arkansas Tech. Phillips graduated from Arkansas Tech University with a journalism degree in 2005. After graduation, she worked at television station WXII-12 News in Winston-Salem, North Carolina. She earned a master’s degree in multimedia journalism from Arkansas Tech University in 2008 and began working for the university. She is also a member of the District IV Board of Directors for CASE and serves on the board for the Arkansas High Ed Web.