October 7-10, 2012, in Milwaukee, Wisconsin

Session Details

Location-Based Services: Where Are We Going

#COR8 Corporate Track

103 D, Frontier Airlines Center


Location-based services have evolved significantly over the course of the past year. How are higher ed institutions currently using geo-social applications? Which examples are the best, and which ones are just hype? Learn how this space has shifted over the past year and how you can draw on historical trends and current perspectives from other industries to determine the best approach for your school.


Gene Begin
Digital Marketing Director, Babson College

Gene Begin is the Digital Marketing Director at Babson College. In this role, he is responsible for creating, managing, and promoting Babson’s digital presence as an integrated, audience-centric experience. Nearly twelve years ago, Gene first joined Babson College after experiences in direct marketing and advertising organizations.  Since his first program coordinator role as a member of the Alumni and Development team, Gene has served in a variety of positions and departments within the College including MBA Alumni Relations, Alumni Online Communications, Graduate School Marketing, Executive Education Marketing and Undergraduate School Marketing. He holds a B.S in Business Administration from the University of Rhode Island and an M.B.A. from Babson College.


Jeff Kirchick
Director of University Outreach, SCVNGR

Jeff Kirchick is Director of University Outreach at SCVNGR, a Google-funded geo-social networking and gaming platform in Boston, MA. In his role at SCVNGR, Kirchick works with the company's 350+ university clients to develop location-based games and mobile strategies with SCVNGR's platform. 

Kirchick also speaks regularly on the geo-location/geo-social spaces, how they will evolve and what applications they might have for higher education. He has contributed to Mashable on the topic and served on the faculty at this year's CASE Social Media & Community Conference. He graduated from Princeton University in June 2010.