October 7-10, 2012, in Milwaukee, Wisconsin

Session Details

Digital Storytelling Workshop

#WRK3 Workshops Track

102 D & E, Frontier Airlines Center


Storytelling should serve as the framework for marketing and communications. In this workshop, you'll learn how great video storytelling includes a beginning, middle and end; strong images; clean sound; conflict; emotion and strong characters that tie into your university messaging and goals. You'll learn how to choose the right stories that will build credibility within your institution; discuss various documentary and promotional video shooting and editing styles; learn what kinds of video equipment and software fit within your budget and communication needs; get hands-on experience with video equipment and editing software; learn how to improve your videography, sound, lighting and interviewing techniques by watching specific examples; and outline how your videos interact with social media and your institutional websites. You can also submit your own videos prior to the start of the workshop to receive onsite critique and problem solving.


Jeffrey Pohorski
Video Producer, University of Wisconsin-Whitewater

Jeffrey Pohorski produces videos for the University of Wisconsin-Whitewater. He has directed and videotaped projects for PBS, History Channel, A&E, Discovery Channel and National Geographic. Pohorski earned a Bachelor’s degree in Journalism from San Jose State University and a Film Production degree from Vancouver Film School. He has traveled to more than 25 countries and is working on The Golden City, a dramatic feature about the life of author Jack London.