Inbound School Marketing: Is Your Website Helping the Bottom Line?
103 A & B, Frontier Airlines Center
The rules of the game have changed. Having a website is standard practice but your website is more than a branding piece for your institution. The majority of almost every school’s annual budget comes from tuition so helping increase enrollment has to be the site's top priority. Are you fully leveraging it for a marketing purpose? How is your social media, blogging, mobile efforts and search engine optimization coming together to help you meet these goals? In this presentation, you'll get a blue print for success. We will discuss the importance of your website in the marketing and recruitment funnel, how you can actually get a ROI on marketing and give you formulas and calculators to financially justify future projects.
Kyle James is the CEO and Co-Founder at nuCloud, Founder at .eduGuru and formerly the Webmaster at Wofford College. He also spent almost four years at HubSpot doing a range of jobs including inbound marketing consulting, sales, management and product management. James is an active contributor in the higher education spectrum through his work on .eduGuru. Although his background is technical, he claims to know a thing or two about marketing, but mostly that revolves around SEO, analytics, blogging and social media. He has spoken at multiple national conferences and done countless webinars on topics ranging from e-mail marketing to social media and Web analytics. He is also a former HighEdWeb red stapler winner. He's definitely a fairly nice guy.