October 7-10, 2012, in Milwaukee, Wisconsin

Session Details

Education: Impacts and Transformations in the Social Media Era

#MPD1 Management and Professional Development Track

103 A & B, Frontier Airlines Center


Although the impact of digital communications in education started in the 20th century, the scenario has become much more complex since the spread of the social networks websites and mobile technologies in society and university. While students have quickly and naturally embraced the new socio-technological environment, education institutions have struggled to keep up with them -- we have 2.0 Students and need to become 2.0 Universities (including professors and staff). This presentation will discuss the major transformations in student learning and interaction, and  explore the challenges and opportunities this brings to educational institutions.


Martha Gabriel
Professor / writer, HSM Education

Martha Gabriel is an engineer, postgraduate in Marketing and Design, holds a Master's Degree in Art and is pursuing PhD in Art. She is a leader and professor of the Marketing MBA course at HSM Education, and the author of four books, including the best seller "Marketing in the Digital Age" (in Portuguese, Brazil). Gabriel has been a keynote speaker in multiple international conferences.  She is an artist frequently exhibiting internationally, and received an award at the Florence Biennale.