October 7-10, 2012, in Milwaukee, Wisconsin

Session Details

Mobile Quick Start

#AIM7 Applications, Integration and Mobile Track


Using statistical data and existing popular content, we created a simple mobile site catered to our current student audience using Wordpress. This approach allowed us to launch now with existing tools and content incorporating user agent detection and redirects. Although our mobile site isn’t the height of technology, it is useful, visually appealing, and will provide us with great data to lead us to the next step in eventually upgrading to responsive design and dedicated mobile templates.



Dwight Nagy
Assistant Director of Web Communication, The College of Wooster

Dwight joined Higher Education in 2009, and is responsible for the
development and administration of web systems on multiple 
platforms. He is also responsible for editor training, search engine 
efforts, and plays a role in Wooster’s social media presence.

Melissa Schultz
Director of Web Communication, The College of Wooster

Melissa Young Schultz is the director of web communication at The College of Wooster in Wooster, Ohio. Young Schultz's job includes overseeing all digital marketing for the college including Wooster's main web presence, wooster.edu, as well as all marketing/enrollment based social media and email marketing efforts. She's been with the college since 2008. Prior to that, she spent 7 years marketing beef. She spends most of her free time baking and is a certified professional chocolatier. True story.