October 7-10, 2012, in Milwaukee, Wisconsin

Session Details

Putting on the Blue and Gold War Paint

#PST23 Poster Sessions Track

First floor foyer, Frontier Airlines Center

Tuesday,
4:00
5:30
PM

Find out how to make your own campus events hugely popular and successful. Dynamic, hugely engaging and highly successful, Cal Day 2012 is UC Berkeley's jewel-in-the-crown event. On Cal Day, over 30,000 people explore and enjoy the delights of our glorious campus and amazing departments. But behind it all, there is a lot at stake for admissions yield. This session will take you through every stage of this mammoth task - from strategy sessions, to operational planning, to an integrated multimedia campaign.

Presenter

Ram Kapoor
Exec. Director, Marketing and Digital Comms, University of California, Berkeley

Ram Kapoor is an internationally-awarded advertising creative director currently reincarnated as head of marketing and digital communications at UC Berkeley.