October 7-10, 2012, in Milwaukee, Wisconsin

Session Details

Card Sorting: Research That Every Web Developer Should Use

#MPD11 Management and Professional Development Track

103 A & B, Frontier Airlines Center


This top rated session is back by demand. Card sorting is a low-cost, fairly simple, quick, and effective method that informs the process of developing site architecture. This simple research method is one that every Web developer should use.


Douglas Tschopp
Entrepreneurial Center Director, Augustana College

Doug Tschopp is the Entrepreneurial Center Director at Augustana College in Illinois. He has also served as the Director of Marketing since 1992 and served as the school's webmaster for eight years. He is a full-time administrator who teaches public relations and advises student organizations focused on Web and advertising. His long history with this conference includes pioneering a track focused on content and design, and he is now in his 10th year as the conference's program chair. Tschopp received a BA in accounting and business administration (and a minor in economics) from St. Ambrose College. His MBA is from the University of Iowa.