The Online Catalog, Exclusively Digital at Last
First floor foyer, Frontier Airlines Center
It's been sitting there year after year on your shelf, gathering dust and taunting you with its 3-D shape. Why isn't your institution's course catalog 100 percent online ? After all, you have the resources: a fine content management system, a lot of (easy) content and plenty of people familiar with the project, plus the incentive to save money on printing. What could possibly go wrong? You'll find the stress points are more about the process than about the technology. This is a non-technical presentation on the project management of bringing the course catalog exclusively online. How do you get buy-in from leadership, faculty and staff? What's the best way to overcome fears and make sure the jobs gets done? Can you unlock content from other databases? How do you build accountability into the process? What about measuring effectiveness? And, once it's all digital, what's the future of the course catalog? Learn from our cross-departmental team's experience at New York Institute of Technology.
Web Producer, New York Institute of Technology
John Roleke is the web producer in the Office of Communications and Marketing at New York Institute of Technology. He has worked as a web writer, producer and editor since 1999 when he got his start at the search engine formerly known as Ask Jeeves. For more than nine years, he's been writing for About.com, covering the neighborhoods of Queens, New York. Roleke has an MA in Folklore from Indiana University and a BA in English Literature from Holy Cross College.
Integrated Marketing Specialist, New York Institute of Technology
Chris Semetis is a web producer in the Office of Communications and Marketing at New York Institute of Technology. For over 10 years, Semetis has worked as a content manager and photographer, the latter a self-taught skill. He has an B.S. and M.B.A. from St. John's University.