October 7-10, 2012, in Milwaukee, Wisconsin

Session Details

How UW-Milwaukee redesigned for the LAST time

#MCS2 Marketing, Content, and Social Strategy Track

102 A & B, Frontier Airlines Center


Strategy, process, evaluation and a commitment to risk-taking allow us to stay innovative, relevant and evolve our web presence gradually. As design lead, John Mills will share the highlights from UW-Milwaukee's recent redesign and "get down to brass tacks" with the design, technology and theories holding it all together, including storybook landing pages, writing for the web, practical web analytics, microsites, video, social, mini-apps and more.


John Mills
Digital Designer, University of Wisconsin-Milwaukee

John Mills is a digital designer with nearly a decade of experience working in higher ed at UW-Milwaukee, specializing in all aspects of the digital user experience including interfaces, behavior, design, development, marketing and more.