Enhancing Your Visitor Experience through a Virtual Tour - A WKU Case Study
103 D, Frontier Airlines Center
We all want to make our websites more engaging right? Much of the time it is easier said than done. In this presentation we will talk about how Western Kentucky University has approached the online visitor experience and specifically how their virtual tour plays a crucial role in that process through their partnership with nuCloud.
Along with giving this specific case study, you will also receive all the information that you need to prepare for a virtual tour project. Specifically we will be sharing and discussing lots of relevant data that has come out around the value of a virtual tour to a university for recruitment reasons. We will also teach you how to prepare an ROI analysis to build a case for doing a virtual tour project. Finally we will discuss some of the biggest pitfalls that you should avoid when developing your virtual tour or interactive map of campus.
Kyle James is the CEO and Co-Founder at nuCloud, Founder at .eduGuru and formerly the Webmaster at Wofford College. He also spent almost four years at HubSpot doing a range of jobs including inbound marketing consulting, sales, management and product management. James is an active contributor in the higher education spectrum through his work on .eduGuru. Although his background is technical, he claims to know a thing or two about marketing, but mostly that revolves around SEO, analytics, blogging and social media. He has spoken at multiple national conferences and done countless webinars on topics ranging from e-mail marketing to social media and Web analytics. He is also a former HighEdWeb red stapler winner. He's definitely a fairly nice guy.
Manager, Creative Web Services, Western Kentucky University
Corie Martin joined Western Kentucky University in 2008 and serves as the Manager of Creative Web Services for the WKU Division of Public Affairs. Her office oversees all top-level web content as well as WKU’s social media presences and award-winning interactive media programs. In 2010, Martin worked with WKU IT to lead the campus-wide WKU.edu website redesign and CMS conversion effort. She has forged partnerships with OmniUpdate, nuCloud, Foursquare on Campus, Inigral, Google Street View and has published articles in LINK: The Journal of Higher Education Web Professionals. Martin specializes in the use of social and interactive media in collegiate recruitment and retention. She has presented at regional and national conferences including the 2011 Higher Ed Web Conference, ACCED-I Regional Summit, NCCSS, KACRAO, and the 2012 OmniUpdate User’s Conference. She is currently pursuing a doctorate in Postsecondary Educational Leadership.