October 7-10, 2012, in Milwaukee, Wisconsin

Session Details

Student-Sourcing Your College's Web Content

#MCS12 Marketing, Content, and Social Strategy Track

102 A & B, Frontier Airlines Center


Berklee College of Music made great strides in the past three years using student content to further our admissions and public relations agendas. We make student blog posts, video, and pictures a big part of our strategy, and focus a large part of our marketing efforts on developing platforms for sharing this content, including: www.berklee-blogs.com www.youtube.com/berkleecollege www.flickr.com/berkleecollege www.berklee.edu/social-media.  Topics to be explored include: 1) Gathering, developing, and monitoring student content on the web 2) Using social media and student voices to encourage two-sided conversation with prospective students (and other audiences) 3) Developing platforms for displaying student content using WordPress, Tumblr, YouTube, and other avenues 4) Case studies demonstrating the creative uses of social media and student-sourced content at Berklee and other colleges 5) Work flow and content management for student-sourced marketing initiatives.


Magen Tracy
Assistant Director for Online Marketing, Berklee College of Music

Magen Tracy is the Assistant Director for Online Marketing at Berklee College of Music, where she oversees social media, online advertising, and new media marketing for the college. She worked previously in marketing and promotions for Live Nation New England, and holds a BA from Brown University, and an MA in Audio Production from Emerson College. She is an active musician in the Boston area, and volunteers at Girls Rock Boston, a summer program for girls ages 8 to 17 working to empower girls and encourage positive self esteem through music education.