Achieving Iterative Redesign: Online Content's Only Constant Is Change
102 C, Frontier Airlines Center
The online content management approach of iterative redesign is earning its keep at Emory University. Externally, we find this approach allows us to keep pace with demographic expectations and online trends while also increasing the website's effectiveness as a marketing tool. Internally, it allows us to innovate within the university's existing online framework while also respecting the institutional tolerance for change. This presentation outlines the steps we take, including data analysis and content review, and demonstrates the process from start to finish to start again.
Online Content Manager, Emory University
Emily Looney has worked at Emory University's Office of Communications and Marketing since 2007, with experience including www.emory.edu's redesign and its standard web template development and implementation. Her previous experience includes CNN.com, CNN and The Associated Press.