Social Business Planning in Higher Education
First floor foyer, Frontier Airlines Center
One of the biggest issues around the practice of social media in higher ed is the difficulty of integrating all that we do. Individual departments and offices need to engage and communicate directly to their target audiences but that can lead to fragmentation, duplication of efforts and major inconsistencies in brand identity and messaging. So how do you support the work of social media in higher ed without getting in the way? Through effective Social Business, which provides the framework and support to maximize the effectiveness of social media, and can change the way colleges and universities interact with their stakeholders.
Director of University Marketing & Communication, University of WIsconsin - Waukesha
Liz Gross is the Director of University Marketing & Communications at UW-Waukesha. Her duties include media relations, marketing strategy and execution, website oversight and social media management. Previously, she was the Outreach Coordinator for University Housing at UW-Milwaukee, where she worked with students to use Facebook, Twitter and blogs to build community among campus residents. She is currently pursuing a PhD in Leadership, Learning and Service in Higher Education at Cardinal Stritch University. Gross has presented on various social media topics at South By Southwest EDU and Interactive, the Wisconsin Association of Student Financial Aid Administrators conference, the Sloan Consortium Blended Learning Conference and the Wisconsin College Personnel Conference. She has consulted with the Education Advisory Board and been quoted by Inside Higher Ed regarding Foursquare and college campuses. She has written for the ACUHO-I Talking Stick and CASE Currents.